東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Battles to bridges = U.S. strategic ...

Zaharna, R. S., (1956-)

Linked to FindBook

Google Book

Amazon

博客來

Battles to bridges = U.S. strategic communication and public diplomacy after 9/11 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Battles to bridges/ R.S. Zaharna.
Reminder of title:	U.S. strategic communication and public diplomacy after 9/11 /
Author:	Zaharna, R. S.,
Published:	Basingstoke [England] ;Palgrave Macmillan, : 2010.,
Description:	xi, 233 p. :ill.
[NT 15003449]:	America's Communication Problem -- Battle for Hearts and Minds -- Search for Answers -- Changing Dynamics and Strategic Vision -- Soft Power Differential -- Communication, Culture & Identity inPublic Diplomacy-- Strategy& Tactics: Conceptual Frameworks -- Grand Strategy: From Battles to Bridges.
Subject:	Communication policy - United States. -
Subject:	United States - Economic policy - 1981-1993 -
Online resource:	http://link.springer.com/10.1057/9780230277922access to fulltext (Palgrave)
ISBN:	0230277926

Battles to bridges = U.S. strategic communication and public diplomacy after 9/11 /
Zaharna, R. S.,1956-

Battles to bridgesU.S. strategic communication and public diplomacy after 9/11 /[electronic resource] :R.S. Zaharna. - Basingstoke [England] ;Palgrave Macmillan,2010. - xi, 233 p. :ill. - Studies in diplomacy and international relations.

Includes bibliographical references and index.

America's Communication Problem -- Battle for Hearts and Minds -- Search for Answers -- Changing Dynamics and Strategic Vision -- Soft Power Differential -- Communication, Culture & Identity inPublic Diplomacy-- Strategy& Tactics: Conceptual Frameworks -- Grand Strategy: From Battles to Bridges.

In today's global communication era, US public diplomacy needs to stop fighting unwinnable information battles and start building strategiccommunication bridges. R. S. Zaharna provides a probing analysis of how the interplay of politics, culture, identity and communication undermined US post 9/11 public diplomacy in the Arab and Islamic worlds and illustrates how the US can more effectivelycommunicate with culturally diverse publics by using relationship-building and networking strategies. Battles to Bridges explains how the underlying communication and political dynamics have redefinedwhat 'strategic communication' means in today's international arena. Using a rich, interdisciplinary approach, Zaharna breaks new ground in public diplomacy theory building and introduces much neededconceptual tools for systematically designing and analyzing new strategic communication initiatives.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 0230277926Subjects--Topical Terms:

1246374
Communication policy
--United States.Subjects--Geographical Terms:

2368173
United States
--Economic policy--1981-1993Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: JZ1480 / .Z337 2010

Dewey Class. No.: 327.73

Battles to bridges = U.S. strategic communication and public diplomacy after 9/11 /
LDR:02486cmm a2200325 a 45 001 924032
003 OCoLC
005 20110408
006 m d
007 cr nn muauu
008 231227s2010 enka sb 001 0 eng d
020 $a 0230277926
020 $a 9780230277922
035 $a
035 $a 924032
040 $a UKPGM $b eng $c UKPGM
041 0 $a eng
043 $a n-us---
049 $a APTA
050 1 4 $a JZ1480 $b .Z337 2010
082 0 4 $a 327.73 $2 22
100 1 $a Zaharna, R. S., $d 1956- $3 1246373
245 1 0 $a Battles to bridges $h [electronic resource] : $b U.S. strategic communication and public diplomacy after 9/11 / $c R.S. Zaharna.
260 $a Basingstoke [England] ; $a New York : $b Palgrave Macmillan, $c 2010.
300 $a xi, 233 p. : $b ill.
490 0 $a Studies in diplomacy and international relations
504 $a Includes bibliographical references and index.
505 0 $a America's Communication Problem -- Battle for Hearts and Minds -- Search for Answers -- Changing Dynamics and Strategic Vision -- Soft Power Differential -- Communication, Culture & Identity inPublic Diplomacy-- Strategy& Tactics: Conceptual Frameworks -- Grand Strategy: From Battles to Bridges.
520 $a In today's global communication era, US public diplomacy needs to stop fighting unwinnable information battles and start building strategiccommunication bridges. R. S. Zaharna provides a probing analysis of how the interplay of politics, culture, identity and communication undermined US post 9/11 public diplomacy in the Arab and Islamic worlds and illustrates how the US can more effectivelycommunicate with culturally diverse publics by using relationship-building and networking strategies. Battles to Bridges explains how the underlying communication and political dynamics have redefinedwhat 'strategic communication' means in today's international arena. Using a rich, interdisciplinary approach, Zaharna breaks new ground in public diplomacy theory building and introduces much neededconceptual tools for systematically designing and analyzing new strategic communication initiatives.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on July 14, 2010). $n Access may be restricted to users at subscribing institutions.
650 0 $a Communication policy $z United States. $3 1246374
650 0 $a Diplomacy. $3 622829
651 0 $a United States $x Economic policy $y 1981-1993 $3 2368173
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a Palgrave Connect (Online service) $3 1081578
776 1 $c Original $z 9780230202160 $z 0230202160 $w (DLC) 2009046658 $w (OCoLC)237885583
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230277922 $z access to fulltext (Palgrave)