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pt. 1: Myths and misrepresentations of reinforcement. Reinforcement as "rat psychology" -- Insults and mischievous misrepresentations : M & Ms for the retarded -- Carrot-and-stick control, bribery, and value -- The myth that "extrinsic rewards undermine intrinsic interest" -- The reality of extrinsic rewards and intrinsic motivation -- Reinforcement crushes creativity -- Reinforcement creates creativity -- The myth that imitation and instruction following invalidate reinforcement theory -- pt. 2: For better or worse, in sickness and in health : reinforcement in action. Reinforcement of achievement and underachievement -- Reinforcement in education -- Reinforcement in drug use, abuse, and treatment -- Reinforcement and crime, misconduct, and correction -- Reinforcement in the cause, course, and correction of depression, chronic pain, and illness -- Appendix 1: The selection of behavior -- Appendix 2: Basic terms. |