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Advertising communications and promo...

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Percy, Larry.

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Advertising communications and promotion management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advertising communications and promotion management // John R. Rossiter, Larry Percy.
Author:	Rossiter, John R.
other author:	Percy, Larry.
Published:	New York ;McGraw-Hill, : 1997.,
Description:	xvi, 640 p. :ill. ;26 cm.
Series:	McGraw-Hill international editions.
Subject:	Advertising. -
ISBN:	007053943X

Advertising communications and promotion management /
Rossiter, John R.

Advertising communications and promotion management /John R. Rossiter, Larry Percy. - 2nd international ed. - New York ;McGraw-Hill,1997. - xvi, 640 p. :ill. ;26 cm. - McGraw-Hill international editions.Advertising and marketing series..

Includes bibliographical references and indexes.

ISBN: 007053943XSubjects--Topical Terms:

570176
Advertising.

Advertising communications and promotion management /
LDR:00647pam a2200193 a 45 001 713572
003 UkOxU
005 20071018
008 070313s1997 nyua b 001 0 eng
020 $a 007053943X
020 $a 0071146679 (pbk.)
020 $a 0071155147
035 $a FN95T0361
040 $a NDHU $c NDHU $d NDHU
100 $a Rossiter, John R. $3 781594
245 1 0 $a Advertising communications and promotion management / $c John R. Rossiter, Larry Percy.
250 $a 2nd international ed.
260 $a New York ; $a London : $c 1997. $b McGraw-Hill,
300 $a xvi, 640 p. : $b ill. ; $c 26 cm.
440 0 $a McGraw-Hill international editions. $p Advertising and marketing series.
504 $a Includes bibliographical references and indexes.
650 $a Advertising. $3 570176
650 $a Communication in marketing. $3 584906
700 $a Percy, Larry. $3 781593

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W0054605

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5821 R66 1997

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1 records • Pages 1 •
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