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Key account management : = learning ...
~
Rogers, Beth, (1957-)
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Key account management : = learning from supplier and customer perspectives /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Key account management :/ Malcolm McDonald and Beth Rogers.
其他題名:
learning from supplier and customer perspectives /
作者:
McDonald, Malcolm.
其他作者:
Rogers, Beth,
出版者:
Oxford ;Butterworth-Heinemann, : 1998.,
面頁冊數:
xvi, 194 p. :ill. ;24 cm.
附註:
"Published in association with The Chartered Institute of Marketing."
叢書名:
CIM professional
標題:
Marketing - Key accounts. -
ISBN:
075063278X (pbk.) :
Key account management : = learning from supplier and customer perspectives /
McDonald, Malcolm.
Key account management :
learning from supplier and customer perspectives /Malcolm McDonald and Beth Rogers. - Oxford ;Butterworth-Heinemann,1998. - xvi, 194 p. :ill. ;24 cm. - CIM professional.
"Published in association with The Chartered Institute of Marketing."
Includes bibliographical references (p. [187]-188) and index.
ISBN: 075063278X (pbk.) :UK17.99
LCCN: 98197726Subjects--Topical Terms:
657834
Marketing
--Key accounts.
LC Class. No.: HF5438.8.K48 / M35 1998
Key account management : = learning from supplier and customer perspectives /
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learning from supplier and customer perspectives /
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1998.
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24 cm.
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CIM professional
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"Published in association with The Chartered Institute of Marketing."
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Key accounts.
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578725
based on 0 review(s)
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罕用書庫221室(美崙校區,調書請點預約)(RU_221)
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Items
1 records • Pages 1 •
1
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W0044590
罕用書庫221室(美崙校區,調書請點預約)(RU_221)
01.外借(書)_YB
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HF5438.8.K48 M35 1998
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1
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