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Fundamentals of marketing /

~

Etzel, Michael J.

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Fundamentals of marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Fundamentals of marketing // William J. Stanton, Michael J. Etzel, Bruce J. Walker.
作者:	Stanton, William J.
其他作者:	Etzel, Michael J.
出版者:	New York :McGraw-Hill, : c1994.,
面頁冊數:	xxviii, 697 p. :co;. ill., col. maps ;27 cm.
叢書名:	McGraw-Hill series in marketing
標題:	Marketing. -
ISBN:	0070610150 (pbk. : alk. paper) :

Fundamentals of marketing /
Stanton, William J.

Fundamentals of marketing /William J. Stanton, Michael J. Etzel, Bruce J. Walker. - 10th ed. - New York :McGraw-Hill,c1994. - xxviii, 697 p. :co;. ill., col. maps ;27 cm. - McGraw-Hill series in marketing.

Includes bibliographical references and indexes.

ISBN: 0070610150 (pbk. : alk. paper) :US24.93

LCCN: 93028550Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .S745 1994

Dewey Class. No.: 658.8

Fundamentals of marketing /
LDR:00668nam a2200205 a 45 001 665249
003 DLC
005 19931201065821.6
008 930701s1994 nyuab b 001 0 eng
010 $a 93028550
020 $a 0070610150 (pbk. : alk. paper) : $c US24.93
035 $a dt 00002465
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415 $b .S745 1994
082 0 0 $a 658.8 $2 20
100 $a Stanton, William J. $3 693488
245 1 0 $a Fundamentals of marketing / $c William J. Stanton, Michael J. Etzel, Bruce J. Walker.
250 $a 10th ed.
260 $a New York : $c c1994. $b McGraw-Hill,
300 $a xxviii, 697 p. : $b co;. ill., col. maps ; $c 27 cm.
440 0 $a McGraw-Hill series in marketing
504 $a Includes bibliographical references and indexes.
650 $a Marketing. $3 536353
700 $a Etzel, Michael J. $3 693486
700 $a Walker, Bruce J. $3 693487

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罕用書庫221室(美崙校區,調書請點預約)(RU_221)

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HF5415 S792 1994

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