東華大學圖書館 |

Marketing theory and practice in romania = model for the developing world /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing theory and practice in romania/ edited by Nicolae Alexandru Pop.
Reminder of title:	model for the developing world /
other author:	Pop, Nicolae Alexandru.
Published:	Cham :Springer Nature Switzerland : : 2025.,
Description:	xiii, 334 p. :ill. (some col.), digital ;24 cm.
[NT 15003449]:	Chapter1: Introduction -- Chapter2: Contemporary Marketing in the New Economy and Interconnections with other Economic Sciences -- Chapter3: From Marketing 1 0 to Marketing 6 0 A dynamic concept -- Chapter4: Relationship marketing Paradigm shift in marketing -- Chapter5: The relationship between relationship marketing and customer relationship management -- Chapter6: International marketing in businesses from the Romanian economy -- Chapter7: Characteristics and particularities of marketing research the foundation of successful decisions in Romanian businesses -- Chapter8: A challenge for contemporary marketing neuromarketing and its applications in Romania -- Chapter9: The study of customer organization behavior in the marketing of artificial intelligence -- Chapter10: B 2 B marketing in Romanian business -- Chaptre11: Market strategy in the new economy reflected in Romanian Marketing -- Chapter12: Specificities, particularities and practices of policies in Romanian marketing -- Chapter13: Event marketing and advertising in Romania -- Chapter14: Marketing practices in the Romanian political environment -- Chapter15: The role and effects of controlling in marketing -- Chapter16: Marketing in family businesses in Romania -- Chapter17: Marketing in insurance Characteristics and particularities in Romania -- Chapter18: Marketing in retail in Romania -- Chapter19: Marketing in Romanian sports -- Chapter20: Relationship marketing in adventure tourism -- Chapter21: Online marketing tools in customer relationship management -- Chapter22: Sustainable development practices in Romanian mountain Tourism -- Chapter 23: Marketing in higher education -- Chapter 24: Nonprofit Organization Marketing in Romania strategies and practices.
Contained By:	Springer Nature eBook
Subject:	Marketing - Romania. -
Online resource:	https://doi.org/10.1007/978-3-031-93875-7
ISBN:	9783031938757

Marketing theory and practice in romania = model for the developing world /
Marketing theory and practice in romaniamodel for the developing world /[electronic resource] :edited by Nicolae Alexandru Pop. - Cham :Springer Nature Switzerland :2025. - xiii, 334 p. :ill. (some col.), digital ;24 cm. - Contributions to management science,2197-716X. - Contributions to management science..

Chapter1: Introduction -- Chapter2: Contemporary Marketing in the New Economy and Interconnections with other Economic Sciences -- Chapter3: From Marketing 1 0 to Marketing 6 0 A dynamic concept -- Chapter4: Relationship marketing Paradigm shift in marketing -- Chapter5: The relationship between relationship marketing and customer relationship management -- Chapter6: International marketing in businesses from the Romanian economy -- Chapter7: Characteristics and particularities of marketing research the foundation of successful decisions in Romanian businesses -- Chapter8: A challenge for contemporary marketing neuromarketing and its applications in Romania -- Chapter9: The study of customer organization behavior in the marketing of artificial intelligence -- Chapter10: B 2 B marketing in Romanian business -- Chaptre11: Market strategy in the new economy reflected in Romanian Marketing -- Chapter12: Specificities, particularities and practices of policies in Romanian marketing -- Chapter13: Event marketing and advertising in Romania -- Chapter14: Marketing practices in the Romanian political environment -- Chapter15: The role and effects of controlling in marketing -- Chapter16: Marketing in family businesses in Romania -- Chapter17: Marketing in insurance Characteristics and particularities in Romania -- Chapter18: Marketing in retail in Romania -- Chapter19: Marketing in Romanian sports -- Chapter20: Relationship marketing in adventure tourism -- Chapter21: Online marketing tools in customer relationship management -- Chapter22: Sustainable development practices in Romanian mountain Tourism -- Chapter 23: Marketing in higher education -- Chapter 24: Nonprofit Organization Marketing in Romania strategies and practices.

Over the last three decades, the Romanian economy transitioned from a centralized, nonmarket economy, that outlawed private property, to a thriving, free-market economy. During this time, it had to overcome non-marketed mentalities, the novelty of private ownership, develop a civil society, absorb numerous political shocks, content with the global digital revolution, and compete with foreign rivals. This book explores the marketing experiences in Romania over this period to provide insights for other developing nations, such as Asia, Africa, and South America. It provides a blend of marketing concepts and analytical tools as well as case studies. It explores such topics as artificial intelligence, neuromarketing, introduction to international marketing, relationship marketing, sports marketing, retail marketing, marketing in family businesses, and tourism marketing, to name a few. This book is useful for researchers, scholars, academics, students and practitioners interested in international marketing and marketing strategy, particularly for developing nations.

ISBN: 9783031938757

Standard No.: 10.1007/978-3-031-93875-7doiSubjects--Topical Terms:

3787633
Marketing
--Romania.

LC Class. No.: HF5415.12.R6

Dewey Class. No.: 658.8009498

Marketing theory and practice in romania = model for the developing world /
LDR:03920nmm a2200337 a 4500 001 2412393
003 DE-He213
005 20250724130238.0
006 m d
007 cr nn 008maaau
008 260204s2025 sz s 0 eng d
020 $a 9783031938757 $q (electronic bk.)
020 $a 9783031938740 $q (paper)
024 7 $a 10.1007/978-3-031-93875-7 $2 doi
035 $a 978-3-031-93875-7
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.12.R6
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8009498 $2 23
090 $a HF5415.12.R6 $b M345 2025
245 0 0 $a Marketing theory and practice in romania $h [electronic resource] : $b model for the developing world / $c edited by Nicolae Alexandru Pop.
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Springer, $c 2025.
300 $a xiii, 334 p. : $b ill. (some col.), digital ; $c 24 cm.
490 1 $a Contributions to management science, $x 2197-716X
505 0 $a Chapter1: Introduction -- Chapter2: Contemporary Marketing in the New Economy and Interconnections with other Economic Sciences -- Chapter3: From Marketing 1 0 to Marketing 6 0 A dynamic concept -- Chapter4: Relationship marketing Paradigm shift in marketing -- Chapter5: The relationship between relationship marketing and customer relationship management -- Chapter6: International marketing in businesses from the Romanian economy -- Chapter7: Characteristics and particularities of marketing research the foundation of successful decisions in Romanian businesses -- Chapter8: A challenge for contemporary marketing neuromarketing and its applications in Romania -- Chapter9: The study of customer organization behavior in the marketing of artificial intelligence -- Chapter10: B 2 B marketing in Romanian business -- Chaptre11: Market strategy in the new economy reflected in Romanian Marketing -- Chapter12: Specificities, particularities and practices of policies in Romanian marketing -- Chapter13: Event marketing and advertising in Romania -- Chapter14: Marketing practices in the Romanian political environment -- Chapter15: The role and effects of controlling in marketing -- Chapter16: Marketing in family businesses in Romania -- Chapter17: Marketing in insurance Characteristics and particularities in Romania -- Chapter18: Marketing in retail in Romania -- Chapter19: Marketing in Romanian sports -- Chapter20: Relationship marketing in adventure tourism -- Chapter21: Online marketing tools in customer relationship management -- Chapter22: Sustainable development practices in Romanian mountain Tourism -- Chapter 23: Marketing in higher education -- Chapter 24: Nonprofit Organization Marketing in Romania strategies and practices.
520 $a Over the last three decades, the Romanian economy transitioned from a centralized, nonmarket economy, that outlawed private property, to a thriving, free-market economy. During this time, it had to overcome non-marketed mentalities, the novelty of private ownership, develop a civil society, absorb numerous political shocks, content with the global digital revolution, and compete with foreign rivals. This book explores the marketing experiences in Romania over this period to provide insights for other developing nations, such as Asia, Africa, and South America. It provides a blend of marketing concepts and analytical tools as well as case studies. It explores such topics as artificial intelligence, neuromarketing, introduction to international marketing, relationship marketing, sports marketing, retail marketing, marketing in family businesses, and tourism marketing, to name a few. This book is useful for researchers, scholars, academics, students and practitioners interested in international marketing and marketing strategy, particularly for developing nations.
650 0 $a Marketing $z Romania. $3 3787633
650 1 4 $a Marketing. $3 536353
650 2 4 $a Emerging Markets and Globalization. $3 3591730
650 2 4 $a Development Studies. $3 2182022
700 1 $a Pop, Nicolae Alexandru. $3 3787632
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Contributions to management science. $3 1565352
856 4 0 $u https://doi.org/10.1007/978-3-031-93875-7
950 $a Business and Management (SpringerNature-41169)