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Marketing = the basics /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing/ Karl Moore and Niketh Pareek.
Reminder of title:	the basics /
Author:	Moore, Karl,
other author:	Pareek, Niketh.
Published:	London ;Routledge, : 2010.,
Description:	239 p. :ill. ;21 cm.
[NT 15003449]:	What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
Subject:	Marketing - Management. -
Online resource:	http://www.tandfebooks.com/isbn/9780203870341
ISBN:	9780203870341 (e-book : PDF)

Marketing = the basics /
Moore, Karl,1955-{me_controlnum}

Marketingthe basics /[electronic resource] :Karl Moore and Niketh Pareek. - 2nd ed. - London ;Routledge,2010. - 239 p. :ill. ;21 cm. - The basics. - Basics (Routledge (Firm)).

Includes bibliographical references and index.

What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.

Mode of access: World Wide Web.

ISBN: 9780203870341 (e-book : PDF)Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .M664 2010

Dewey Class. No.: 658.8

Marketing = the basics /
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020 $a 9780203870341 (e-book : PDF)
020 $a 9780415778992 (hbk.)
035 $a 20110358
040 $a FlBoTFG $c FlBoTFG
050 0 0 $a HF5415.13 $b .M664 2010
082 0 0 $a 658.8 $2 22
100 1 $a Moore, Karl, $d 1955-{me_controlnum} $3 1555720
245 1 0 $a Marketing $h [electronic resource] : $b the basics / $c Karl Moore and Niketh Pareek.
250 $a 2nd ed.
260 $a London ; $a New York : $b Routledge, $c 2010.
300 $a 239 p. : $b ill. ; $c 21 cm.
490 1 $a The basics
504 $a Includes bibliographical references and index.
505 0 $a What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.
538 $a Mode of access: World Wide Web.
650 0 $a Marketing $x Management. $3 559161
650 0 $a Marketing research. $3 532352
650 0 $a Consumer behavior $x Research. $3 1555722
650 0 $a Export marketing $x Management. $3 647445
700 1 $a Pareek, Niketh. $3 1555721
830 0 $a Basics (Routledge (Firm)) $3 617449
856 4 0 $u http://www.tandfebooks.com/isbn/9780203870341

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W9152651

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EB HF5415.13 .M664 2010

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