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Branding the candidate = marketing strategies to win your vote /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Branding the candidate/ Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz.
Reminder of title:	marketing strategies to win your vote /
Author:	Spiller, Lisa.
other author:	Bergner, Jeffrey T.
Published:	Santa Barbara, Calif. :Praeger, : c2011.,
Description:	xvi, 211 p. :ill. (some col.), map ;26 cm.
Subject:	Campaign management - United States. -
Online resource:	http://ebooks.abc-clio.com/?isbn=9780313394058An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	0313394059 (e-book)

Branding the candidate = marketing strategies to win your vote /
Spiller, Lisa.

Branding the candidatemarketing strategies to win your vote /[electronic resource] :Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz. - Santa Barbara, Calif. :Praeger,c2011. - xvi, 211 p. :ill. (some col.), map ;26 cm. - Praeger series in political communication. - Praeger series in political communication..

Includes bibliographical references and index.

ISBN: 0313394059 (e-book)

LCCN: 2011010317Subjects--Topical Terms:

583846
Campaign management
--United States.

LC Class. No.: JK2281 / .S65 2011

Dewey Class. No.: 324.7/30973

Branding the candidate = marketing strategies to win your vote /
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020 $a 0313394059 (e-book)
020 $a 9780313394058 (e-book)
020 $a 0313394040 (alk. paper)
020 $a 9780313394041 (alk. paper)
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245 1 0 $a Branding the candidate $h [electronic resource] : $b marketing strategies to win your vote / $c Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz.
260 $a Santa Barbara, Calif. : $b Praeger, $c c2011.
300 $a xvi, 211 p. : $b ill. (some col.), map ; $c 26 cm.
490 1 $a Praeger series in political communication
504 $a Includes bibliographical references and index.
650 0 $a Campaign management $z United States. $3 583846
650 0 $a Political campaigns $z United States. $3 601450
650 0 $a Marketing $x Political aspects $z United States. $3 1036961
650 0 $a Political candidates $z United States. $3 1580844
700 1 $a Bergner, Jeffrey T. $3 1580843
700 1 $a Schultz, Don E. $3 740870
776 1 $c Original $z 0313394040
830 0 $a Praeger series in political communication. $3 1580762
856 4 0 $3 Bibliographic record display $u http://ebooks.abc-clio.com/?isbn=9780313394058 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.