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In concert: The coordination of pop...

Meier, Leslie M.

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In concert: The coordination of popular music, youth practices, and lifestyle marketing.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	In concert: The coordination of popular music, youth practices, and lifestyle marketing./
作者:	Meier, Leslie M.
面頁冊數:	126 p.
附註:	Source: Masters Abstracts International, Volume: 45-04, page: 1711.
Contained By:	Masters Abstracts International45-04.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR24331
ISBN:	9780494243312

In concert: The coordination of popular music, youth practices, and lifestyle marketing.
Meier, Leslie M.

In concert: The coordination of popular music, youth practices, and lifestyle marketing. - 126 p.

Source: Masters Abstracts International, Volume: 45-04, page: 1711.

Thesis (M.A.)--Simon Fraser University (Canada), 2006.

Keywords. popular music; marketing; youth culture; sound recording industry; celebrity

ISBN: 9780494243312Subjects--Topical Terms:

1017573
Business Administration, Marketing.

In concert: The coordination of popular music, youth practices, and lifestyle marketing.
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502 $a Thesis (M.A.)--Simon Fraser University (Canada), 2006.
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520 $a This thesis examines how the cultivation of stardom and genre communities has fostered and expanded the cross-promotional function of popular music. While emphasis is placed on the role visual media have played in the commodification of celebrity "personalities," calculated brand images are not positioned as unique to the mainstream. The central argument is that the promotional power of music within global multimedia apparatuses has not only allowed for unprecedented commercial clout for mainstream pop stars, but has also created advertising niches for "independent" musicians. The relationship between cultural meanings derived by subcultures and their interpretation within lifestyle marketing is evaluated. Key themes include debates around musical authenticity and commercialization, music as an art industry, and problematic cultural hierarchies embedded within competitive youth practices. This discussion analyses how the cachet afforded by rebellious and individualistic youth tastes is harnessed within a marketplace that caters to "personalization" and niche markets.
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