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Balancing face-to-face and technolog...

Beliakoff, Elaine.

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Balancing face-to-face and technology-based communication channels in internal communications.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Balancing face-to-face and technology-based communication channels in internal communications./
Author:	Beliakoff, Elaine.
Description:	117 p.
Notes:	Adviser: Jerry Swerling.
Contained By:	Masters Abstracts International45-01.
Subject:	Mass Communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1437582
ISBN:	9780542817991

Balancing face-to-face and technology-based communication channels in internal communications.
Beliakoff, Elaine.

Balancing face-to-face and technology-based communication channels in internal communications. - 117 p.

Adviser: Jerry Swerling.

Thesis (M.A.)--University of Southern California, 2006.

The Channel/Topic Matrix is presented as a tool for communicators to maximize their program's effectiveness by balancing their use of face-to-face and technology-based communication channels.

ISBN: 9780542817991Subjects--Topical Terms:

1017395
Mass Communications.

Balancing face-to-face and technology-based communication channels in internal communications.
LDR:01995nam 2200313 a 45 001 968424
005 20110915
008 110915s2006 eng d
020 $a 9780542817991
035 $a (UMI)AAI1437582
035 $a AAI1437582
040 $a UMI $c UMI
100 1 $a Beliakoff, Elaine. $3 1292277
245 1 0 $a Balancing face-to-face and technology-based communication channels in internal communications.
300 $a 117 p.
500 $a Adviser: Jerry Swerling.
500 $a Source: Masters Abstracts International, Volume: 45-01, page: 0019.
502 $a Thesis (M.A.)--University of Southern California, 2006.
520 $a The Channel/Topic Matrix is presented as a tool for communicators to maximize their program's effectiveness by balancing their use of face-to-face and technology-based communication channels.
520 $a This study examines the extent to which professional communicators should rely on face-to face versus technology-based communication channels in internal communications. The distinction between push and pull is established to describe the forces behind each channel's capacity to engage employees. An internal communication program that is deliberately designed to balance the four Push and Pull Variables will be more closely aligned with a company's business objectives, thereby resulting in a positive return on investment (ROI).
520 $a This study reveals that employees are most receptive to face-to face communication if it is informal, frequent, comes from their supervisors and is relevant to their local work area. A presentation of secondary research and a case study on General Motors' "Internal Communications Improvement Process" (ICIP) supports this conclusion.
590 $a School code: 0208.
650 4 $a Mass Communications. $3 1017395
650 4 $a Psychology, Social. $3 529430
650 4 $a Speech Communication. $3 1017408
690 $a 0451
690 $a 0459
690 $a 0708
710 2 0 $a University of Southern California. $3 700129
773 0 $t Masters Abstracts International $g 45-01.
790 $a 0208
790 1 0 $a Swerling, Jerry, $e advisor
791 $a M.A.
792 $a 2006
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1437582