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Commercializing light-duty plug-in/p...

Williams, Brett David.

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Commercializing light-duty plug-in/plug-out hydrogen-fuel-cell vehicles: "Mobile electricity" technologies, early California household markets, and innovation management.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Commercializing light-duty plug-in/plug-out hydrogen-fuel-cell vehicles: "Mobile electricity" technologies, early California household markets, and innovation management./
Author:	Williams, Brett David.
Description:	271 p.
Notes:	Adviser: Kenneth Kurani.
Contained By:	Dissertation Abstracts International68-04A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3261201

Commercializing light-duty plug-in/plug-out hydrogen-fuel-cell vehicles: "Mobile electricity" technologies, early California household markets, and innovation management.
Williams, Brett David.

Commercializing light-duty plug-in/plug-out hydrogen-fuel-cell vehicles: "Mobile electricity" technologies, early California household markets, and innovation management. - 271 p.

Adviser: Kenneth Kurani.

Thesis (Ph.D.)--University of California, Davis, 2007.

Starting from the premise that new consumer value must drive hydrogen-fuel-cell-vehicle (H2FCV) commercialization, a group of opportunities collectively called "Mobile Electricity" (Me-) is characterized. Me- redefines H2 FCVs as innovative products able to provide home recharging and mobile power, for example for tools, mobile activities, emergencies, and electric-grid-support services. To characterize such opportunities, this study first integrates and extends previous analyses of H2FCVs, plug-in hybrids, and vehicle-to-grid (V2G) power. It uses a new model to estimate zero-emission-power vs. zero-emission-driving tradeoffs, costs, and grid-support revenues for various electric-drive vehicle types and levels of infrastructure service.Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Commercializing light-duty plug-in/plug-out hydrogen-fuel-cell vehicles: "Mobile electricity" technologies, early California household markets, and innovation management.
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035 $a (UMI)AAI3261201
035 $a AAI3261201
040 $a UMI $c UMI
100 1 $a Williams, Brett David. $3 1265843
245 1 0 $a Commercializing light-duty plug-in/plug-out hydrogen-fuel-cell vehicles: "Mobile electricity" technologies, early California household markets, and innovation management.
300 $a 271 p.
500 $a Adviser: Kenneth Kurani.
500 $a Source: Dissertation Abstracts International, Volume: 68-04, Section: A, page: 1689.
502 $a Thesis (Ph.D.)--University of California, Davis, 2007.
520 $a Starting from the premise that new consumer value must drive hydrogen-fuel-cell-vehicle (H2FCV) commercialization, a group of opportunities collectively called "Mobile Electricity" (Me-) is characterized. Me- redefines H2 FCVs as innovative products able to provide home recharging and mobile power, for example for tools, mobile activities, emergencies, and electric-grid-support services. To characterize such opportunities, this study first integrates and extends previous analyses of H2FCVs, plug-in hybrids, and vehicle-to-grid (V2G) power. It uses a new model to estimate zero-emission-power vs. zero-emission-driving tradeoffs, costs, and grid-support revenues for various electric-drive vehicle types and levels of infrastructure service.
520 $a Next, the initial market potential for Me- enabled vehicles, such as H2FCVs and plug-in hybrids, is estimated by eliminating unlikely households from consideration for early adoption. 5.2 million of 33.9 million Californians in the 2000 Census live in households pre-adapted to Me-, 3.9 million if natural gas is required for home refueling. The possible sales base represented by this population is discussed. Several differences in demographic and other characteristics between the target market and the population as a whole are highlighted, and two issues related to the design of H2FCVs and their supporting infrastructure are discussed: vehicle range and home hydrogen refueling. These findings argue for continued investigation of this and similar target segments-which represent more efficient research populations for subsequent study by product designers and other decision-makers wishing to understand the early market dynamics facing Me- innovations.
520 $a Next, Me-H2FCV commercialization issues are raised from the perspectives of innovation, product development, and strategic marketing. Starting with today's internalcombustion hybrids, this discussion suggests a way to move beyond the battery vs. fuel-cell zero-sum game and towards the development of integrated plug-in/plug-out hybrid platforms. H2FCVs are described as one possible extension of this Me- product platform for the supply of clean, high-power, and profitable Me- services as the technologies and markets mature.
520 $a Finally, the major findings of this study are summarized and directions for future work discussed. Together, the parts of this Me- innovation assessment reveal an initially expensive and limited but compelling (and possibly necessary) set of opportunities to help drive H2FCV and other electric-drive-vehicle commercialization.
590 $a School code: 0029.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Energy. $3 876794
650 4 $a Engineering, Automotive. $3 1018477
650 4 $a Transportation. $3 555912
690 $a 0338
690 $a 0540
690 $a 0709
690 $a 0791
710 2 $a University of California, Davis. $3 1018682
773 0 $t Dissertation Abstracts International $g 68-04A.
790 $a 0029
790 1 0 $a Kurani, Kenneth, $e advisor
791 $a Ph.D.
792 $a 2007
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3261201