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Examination of the relationship betw...

Chang, Chia-Ming.

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Examination of the relationship between perceptions of service quality and consumer loyalty in Taiwanese recreational sport/fitness clubs (China).

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Examination of the relationship between perceptions of service quality and consumer loyalty in Taiwanese recreational sport/fitness clubs (China)./
Author:	Chang, Chia-Ming.
Description:	131 p.
Notes:	Chair: Cynthia E. Ryder.
Contained By:	Dissertation Abstracts International63-10A.
Subject:	Business Administration, Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3067346
ISBN:	0493869948

Examination of the relationship between perceptions of service quality and consumer loyalty in Taiwanese recreational sport/fitness clubs (China).
Chang, Chia-Ming.

Examination of the relationship between perceptions of service quality and consumer loyalty in Taiwanese recreational sport/fitness clubs (China). - 131 p.

Chair: Cynthia E. Ryder.

Thesis (D.S.M.)--United States Sports Academy, 2002.

For research purposes, there were two structural hypotheses for the proposed model. They were: Hypothesis I: Service quality influences attitudinal loyalty and behavioral loyalty. Hypothesis II: Attitudinal loyalty influences behavioral loyalty.

ISBN: 0493869948Subjects--Topical Terms:

626628
Business Administration, Management.

Examination of the relationship between perceptions of service quality and consumer loyalty in Taiwanese recreational sport/fitness clubs (China).
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005 20110510
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020 $a 0493869948
035 $a (UnM)AAI3067346
035 $a AAI3067346
040 $a UnM $c UnM
100 1 $a Chang, Chia-Ming. $3 1259297
245 1 0 $a Examination of the relationship between perceptions of service quality and consumer loyalty in Taiwanese recreational sport/fitness clubs (China).
300 $a 131 p.
500 $a Chair: Cynthia E. Ryder.
500 $a Source: Dissertation Abstracts International, Volume: 63-10, Section: A, page: 3505.
502 $a Thesis (D.S.M.)--United States Sports Academy, 2002.
520 $a For research purposes, there were two structural hypotheses for the proposed model. They were: Hypothesis I: Service quality influences attitudinal loyalty and behavioral loyalty. Hypothesis II: Attitudinal loyalty influences behavioral loyalty.
520 $a This study attempts to construct a theoretical model that can be used to prove the validity of the constructs of service quality, attitudinal loyalty, and behavioral loyalty, as well as to examine the causal relationships among them. To achieve these purposes, the researcher used structural equation modeling (SEM) techniques. According to Bollen (1989), Hair et al. (1998), and Byrne's (1998) viewpoints, this is the most powerful method for evaluating a measurement for its reliability and validity, as well as the structural relationship for a theoretical model in current statistical techniques.
520 $a Three instruments were used in this study to gather information on consumers' perceptions of service quality, attitudinal loyalty, and behavioral loyalty in Taiwanese recreational sport/fitness clubs. They are as follows: (a) the Service Quality Survey of Participant Sport/Fitness Clubs (SQSPSFC), a modified version of Ko's survey of service quality, measured the perception of service quality of participants, (b) attitudinal loyalty (or commitment) was measured by the Attitudinal Loyalty Survey of Participant Sport/Fitness Clubs (ALSPSFC), which is a modified version of Allen and Meyer's (1990) twenty-four-item organizational commitment scales, and (c) behavioral loyalty was measured by the Behavioral Loyalty Survey of Participant Sport/Fitness Clubs (BLSPSFC) which combines participants' frequency, intensity, duration, and continuation of participation within an organization.
520 $a Six hundred questionnaires were distributed to twenty clubs that were randomly selected from a pool of one hundred twenty-nine recreational sport/fitness clubs. Five hundred and eight questionnaires were collected. SEM requires that the data set have no missing values. Therefore, the questionnaires that had any missing information were dropped. Finally, four hundred and sixty-four questionnaires that did not have any missing values made up the sample of this study.
520 $a The results showed that the three measurement models for service quality, attitudinal loyalty, and behavioral loyalty were valid and reliable, indicating that they are valid constructs. In testing structural relationships, the results showed that service quality had a significant impact on both attitudinal loyalty and behavioral loyalty. This means that Hypothesis I was supported. Unfortunately, the path coefficient of attitudinal loyalty on behavioral loyalty was not statistically significant. Hypothesis II did not hold. Further examination showed that there existed a spurious relationship. This examination founded that service quality cancelled out the effects of attitudinal loyalty on behavioral loyalty.
590 $a School code: 1155.
650 4 $a Business Administration, Management. $3 626628
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Education, Physical. $3 1018000
650 4 $a Recreation. $3 535376
690 $a 0338
690 $a 0454
690 $a 0523
690 $a 0814
710 2 0 $a United States Sports Academy. $3 1018004
773 0 $t Dissertation Abstracts International $g 63-10A.
790 $a 1155
790 1 0 $a Ryder, Cynthia E., $e advisor
791 $a D.S.M.
792 $a 2002
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3067346