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The mass mediated sports hero as a r...

Strudler, Keith Andrew.

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The mass mediated sports hero as a role model for adolescent males: Measuring self-concept congruity with the perceived image of the hero to predict role modeling behaviors.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The mass mediated sports hero as a role model for adolescent males: Measuring self-concept congruity with the perceived image of the hero to predict role modeling behaviors./
Author:	Strudler, Keith Andrew.
Description:	220 p.
Notes:	Chairs: John Sutherland; Kim Walsh-Childers.
Contained By:	Dissertation Abstracts International61-06A.
Subject:	Mass Communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9976609
ISBN:	0599824204

The mass mediated sports hero as a role model for adolescent males: Measuring self-concept congruity with the perceived image of the hero to predict role modeling behaviors.
Strudler, Keith Andrew.

The mass mediated sports hero as a role model for adolescent males: Measuring self-concept congruity with the perceived image of the hero to predict role modeling behaviors. - 220 p.

Chairs: John Sutherland; Kim Walsh-Childers.

Thesis (Ph.D.)--University of Florida, 2000.

The sports hero has become a popular and influential figure in modern American society. The growth of this social phenomenon can be attributed largely to heavy mass media coverage of sports, with a particular emphasis placed on the star athlete. This emphasis by a variety of media outlets, most notably television, allows fans to learn more about their favorite athletes, both positive and negative, than possible for previous generations of fans. Such coverage has created concern over the potential role modeling influence of star athletes, particularly such behavioral influence on adolescents. Two primary areas of interest are the actual behaviors that are most likely to be role modeled and the conditions under which such behavioral role modeling will occur. A theoretical foundation to understanding human behaviors is provided by congruity theory. According to congruity theory, the closer one's self-concept is to his or her image of a consumer product, the more likely this person is to purchase this product.

ISBN: 0599824204Subjects--Topical Terms:

1017395
Mass Communications.

The mass mediated sports hero as a role model for adolescent males: Measuring self-concept congruity with the perceived image of the hero to predict role modeling behaviors.
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100 1 $a Strudler, Keith Andrew. $3 1259064
245 1 0 $a The mass mediated sports hero as a role model for adolescent males: Measuring self-concept congruity with the perceived image of the hero to predict role modeling behaviors.
300 $a 220 p.
500 $a Chairs: John Sutherland; Kim Walsh-Childers.
500 $a Source: Dissertation Abstracts International, Volume: 61-06, Section: A, page: 2093.
502 $a Thesis (Ph.D.)--University of Florida, 2000.
520 $a The sports hero has become a popular and influential figure in modern American society. The growth of this social phenomenon can be attributed largely to heavy mass media coverage of sports, with a particular emphasis placed on the star athlete. This emphasis by a variety of media outlets, most notably television, allows fans to learn more about their favorite athletes, both positive and negative, than possible for previous generations of fans. Such coverage has created concern over the potential role modeling influence of star athletes, particularly such behavioral influence on adolescents. Two primary areas of interest are the actual behaviors that are most likely to be role modeled and the conditions under which such behavioral role modeling will occur. A theoretical foundation to understanding human behaviors is provided by congruity theory. According to congruity theory, the closer one's self-concept is to his or her image of a consumer product, the more likely this person is to purchase this product.
520 $a This study adapts congruity theory to examine behavioral role modeling of mass mediated sports heroes by American adolescent males. Surveys were given to 172 9th and 10th grade male student athletes. These subjects first identified their individual sports hero. Subjects then used Harter's Self-Perception Profile for Adolescents to rate their real and ideal self-concepts and the image of the their sports heroes. Finally, subjects rated role modeling of their sports heroes for a variety of behaviors. Regression analyses were completed to examine whether the proximity between self-concept and the image of a sports hero, or congruity, correlated with role modeling behaviors of the sports hero. According to the statistical analysis, behavioral role modeling correlated with congruity between real self-concept and the image of the sports hero for a limited number of behaviors. This correlation came primarily with sports-related behaviors. Almost no correlation was found for the congruity between ideal self-concept and the image of the sports hero. Additionally, the increasing importance of an area of self-concept did not correlate with increased role modeling as predicted.
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