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The effect of store attributes on ap...

Paulins, Virginia Ann.

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The effect of store attributes on apparel store preference.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The effect of store attributes on apparel store preference./
作者:	Paulins, Virginia Ann.
面頁冊數:	197 p.
附註:	Adviser: Loren V. Geistfeld.
Contained By:	Dissertation Abstracts International53-11B.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9307832

The effect of store attributes on apparel store preference.
Paulins, Virginia Ann.

The effect of store attributes on apparel store preference. - 197 p.

Adviser: Loren V. Geistfeld.

Thesis (Ph.D.)--The Ohio State University, 1992.

The purpose of this study was to identify store attributes which are likely to affect apparel store preference. Such identification may facilitate retailers' abilities to provide the attributes desired by their customers. Five objectives were addressed to determine the effect of store attributes on store preference. First, the store attributes were identified and defined based on previous literature. Second, the relationship between consumers' demographic characteristics and shopping behaviors was investigated. Third, consumers' perceptions of store attributes for different types of stores were compared. Fourth, consumers' perceptions of store attributes were used to develop a model to predict apparel store preference. The second, third, and fourth objectives let to the development of the hypothesis that store attributes are positively associated with store preference. A fifth objective, to compare objective measures of store attributes with consumers' subjective perceptions of the same stores' attributes was addressed.Subjects--Topical Terms:

1017573
Business Administration, Marketing.

The effect of store attributes on apparel store preference.
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520 $a The purpose of this study was to identify store attributes which are likely to affect apparel store preference. Such identification may facilitate retailers' abilities to provide the attributes desired by their customers. Five objectives were addressed to determine the effect of store attributes on store preference. First, the store attributes were identified and defined based on previous literature. Second, the relationship between consumers' demographic characteristics and shopping behaviors was investigated. Third, consumers' perceptions of store attributes for different types of stores were compared. Fourth, consumers' perceptions of store attributes were used to develop a model to predict apparel store preference. The second, third, and fourth objectives let to the development of the hypothesis that store attributes are positively associated with store preference. A fifth objective, to compare objective measures of store attributes with consumers' subjective perceptions of the same stores' attributes was addressed.
520 $a Data regarding perceptions of store attributes at specific apparel stores were collected from 207 women who shopped for apparel in Athens, Ohio. Trained evaluators provided objective information about the store attributes at each store based on criteria developed in this study. These two measures of store attributes were compared. Two measures of the dependent variable, store preference, were identified: "shop there often for myself," and "desirable place to shop." "Type of clothing offered" was the most frequent statistically significant store attribute when predicting store preference. Agreement between objective and subjective measurement existed for outside appearance, displays, layaway, return policy, shopping hours, dressing rooms, parking, and store location.
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