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Buyer's remorse: When evaluation is ...

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Buyer's remorse: When evaluation is affect-based before you choose but deliberation-based afterwards.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Buyer's remorse: When evaluation is affect-based before you choose but deliberation-based afterwards./
Author:	Zhang, Yan.
Description:	68 p.
Notes:	Source: Dissertation Abstracts International, Volume: 70-06, Section: A, page: .
Contained By:	Dissertation Abstracts International70-06A.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3362455
ISBN:	9781109215373

Buyer's remorse: When evaluation is affect-based before you choose but deliberation-based afterwards.
Zhang, Yan.

Buyer's remorse: When evaluation is affect-based before you choose but deliberation-based afterwards. - 68 p.

Source: Dissertation Abstracts International, Volume: 70-06, Section: A, page: .

Thesis (Ph.D.)--The University of Chicago, 2009.

The present research experimentally demonstrates the buyer's remorse phenomenon and explores its underlying processes. Seven experiments showed that people who relied on affect-based processing made higher pre-choice evaluations of products with better affective attributes. But, they gave lower post-choice evaluations of the same options. This effect was not observed among people who relied on deliberation-based processing to make choices in the first place. The experiments also suggest that such lowered post-choice evaluations are caused by the shift of processing modes: people who adopted an affect-based processing mode before making a choice tend to shift to a deliberation-based processing mode after they have made the choice, but people who adopted a deliberation-based processing mode before making a choice keep engaging in deliberation-based processing. Strategies for reducing buyer's remorse are discussed.

ISBN: 9781109215373Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Buyer's remorse: When evaluation is affect-based before you choose but deliberation-based afterwards.
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245 1 0 $a Buyer's remorse: When evaluation is affect-based before you choose but deliberation-based afterwards.
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500 $a Source: Dissertation Abstracts International, Volume: 70-06, Section: A, page: .
502 $a Thesis (Ph.D.)--The University of Chicago, 2009.
520 $a The present research experimentally demonstrates the buyer's remorse phenomenon and explores its underlying processes. Seven experiments showed that people who relied on affect-based processing made higher pre-choice evaluations of products with better affective attributes. But, they gave lower post-choice evaluations of the same options. This effect was not observed among people who relied on deliberation-based processing to make choices in the first place. The experiments also suggest that such lowered post-choice evaluations are caused by the shift of processing modes: people who adopted an affect-based processing mode before making a choice tend to shift to a deliberation-based processing mode after they have made the choice, but people who adopted a deliberation-based processing mode before making a choice keep engaging in deliberation-based processing. Strategies for reducing buyer's remorse are discussed.
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650 4 $a Psychology, Experimental. $3 517106
650 4 $a Psychology, Social. $3 529430
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