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Role of ethnic places in maintaining...

San Jose State University.

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Role of ethnic places in maintaining cultural identity of business travelers.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Role of ethnic places in maintaining cultural identity of business travelers./
Author:	Chen, Wen-chyi.
Description:	128 p.
Notes:	Adviser: Gonzaga da Gama.
Contained By:	Masters Abstracts International47-01.
Subject:	Recreation. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1458136
ISBN:	9780549735502

Role of ethnic places in maintaining cultural identity of business travelers.
Chen, Wen-chyi.

Role of ethnic places in maintaining cultural identity of business travelers. - 128 p.

Adviser: Gonzaga da Gama.

Thesis (M.S.)--San Jose State University, 2008.

The purpose of this study was to gain a deeper understanding about the role of ethnic places in maintaining cultural identity of business travelers. A qualitative research design was employed for this study as cultural identity is unique and individualistic. A total of ten research partners, nine males and one female, who had at least a three-month business travel stay in the USA, participated in this study. Following data analysis, several themes emerged, among which were culture shocks, the experience at the grocery place, grocery store as a familiar place, and the role of the grocery store in the travel experience and adjustment. Ethnic places helped create a feeling of overall satisfaction with the travel experience. Practical applications supported by the study findings include travel marketers promoting ethnic places in a destination to attract more travelers in general to the destination and encourage business travelers to return to the destination.

ISBN: 9780549735502Subjects--Topical Terms:

535376
Recreation.

Role of ethnic places in maintaining cultural identity of business travelers.
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020 $a 9780549735502
035 $a (UMI)AAI1458136
035 $a AAI1458136
040 $a UMI $c UMI
100 1 $a Chen, Wen-chyi. $3 1032101
245 1 0 $a Role of ethnic places in maintaining cultural identity of business travelers.
300 $a 128 p.
500 $a Adviser: Gonzaga da Gama.
500 $a Source: Masters Abstracts International, Volume: 47-01, page: 0165.
502 $a Thesis (M.S.)--San Jose State University, 2008.
520 $a The purpose of this study was to gain a deeper understanding about the role of ethnic places in maintaining cultural identity of business travelers. A qualitative research design was employed for this study as cultural identity is unique and individualistic. A total of ten research partners, nine males and one female, who had at least a three-month business travel stay in the USA, participated in this study. Following data analysis, several themes emerged, among which were culture shocks, the experience at the grocery place, grocery store as a familiar place, and the role of the grocery store in the travel experience and adjustment. Ethnic places helped create a feeling of overall satisfaction with the travel experience. Practical applications supported by the study findings include travel marketers promoting ethnic places in a destination to attract more travelers in general to the destination and encourage business travelers to return to the destination.
590 $a School code: 6265.
650 4 $a Recreation. $3 535376
690 $a 0814
710 2 $a San Jose State University. $3 1020800
773 0 $t Masters Abstracts International $g 47-01.
790 $a 6265
790 1 0 $a da Gama, Gonzaga, $e advisor
791 $a M.S.
792 $a 2008
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1458136