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Creating passionbrands = getting to the heart of branding /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Creating passionbrands/ Helen Edwards, Derek Day.
Reminder of title:	getting to the heart of branding /
remainder title:	Creating passion brands
Author:	Edwards, Helen,
other author:	Day, Derek,
Published:	London ;Kogan Page Limited, : 2005.,
Description:	xi, 244 p. :ill. ;24 cm.
[NT 15003449]:	From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart.
Subject:	Brand name products. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=137389An electronic book accessible through the World Wide Web; click for information
ISBN:	1423728483 (electronic bk.)

Creating passionbrands = getting to the heart of branding /
Edwards, Helen,1965-

Creating passionbrandsgetting to the heart of branding /[electronic resource] :Creating passion brandsHelen Edwards, Derek Day. - London ;Kogan Page Limited,2005. - xi, 244 p. :ill. ;24 cm.

Includes bibliographical references (p. [233]-237) and index.

From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1423728483 (electronic bk.)Subjects--Topical Terms:

581855
Brand name products.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD69.B7 / E38 2005eb

Dewey Class. No.: 658.8/343

Creating passionbrands = getting to the heart of branding /
LDR:01600nmm a2200277 a 45 001 759366
003 OCoLC
005 20080514
006 m d
007 cr cnu---unuuu
008 250519s2005 enka sb 001 0 eng d
020 $a 1423728483 (electronic bk.)
035 $a ocm62033933
035 $a 759366
040 $a N $c N
049 $a AMFA
050 1 4 $a HD69.B7 $b E38 2005eb
082 0 4 $a 658.8/343 $2 22
100 $a Edwards, Helen, $d 1965- $3 882515
245 1 0 $a Creating passionbrands $h [electronic resource] : $b getting to the heart of branding / $c Helen Edwards, Derek Day.
246 3 0 $a Creating passion brands
260 $a London ; $a Sterling, VA : $c 2005. $b Kogan Page Limited,
300 $a xi, 244 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [233]-237) and index.
505 0 $a From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Brand name products. $3 581855
655 $a Electronic books. $2 lcsh $3 542853
700 $a Day, Derek, $d 1949- $3 882514
710 $a NetLibrary, Inc. $3 542851
856 4 0 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=137389 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF