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Becoming a public relations writer = a writing process workbook for the profession /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Becoming a public relations writer/ Ronald D. Smith.
Reminder of title:	a writing process workbook for the profession /
Author:	Smith, Ronald D.,
Published:	Mahwah, N.J. :Lawrence Erlbaum Associates, : 2003.,
Description:	xv, 464 p. :ill. ;24 cm.
[NT 15003449]:	Part one -- Principles of effective writing 01 -- 1. Writing ... and what it means to you 03 -- 2. Effective writing 12 -- 3. Communication theory and persuasion 42 -- 4. The writing process 61 -- Part two -- Public relations writing through journalistic media 93 -- 5. News and the public relations writer 95 -- 6. News releases 122 -- 7. Working with the media 159 -- 8. Broadcast media 187 -- 9. Organizational features 206 -- 10. Advocacy and opinion 229 -- Part three -- Public relations writing through organizational media 253 -- 11. Fliers, brochures, and web sites 255 -- 12. Newsletters and corporate reports 275 -- 13. Direct-mail appeals 299 -- 14. Public relations advertising 316 -- 15. Speeches and interviews 346 -- Part four -- Pulling it all together 367 -- 16. Information kits 369 -- 17. Writing for news conferences 379 -- Appendix A.A common sense stylebook for public relations writers 395 -- Appendix B. Copy editing 411 -- Appendix C. Careers in public relations 413 -- Appendix D. Professional organizations 421 -- Appendix E. Ethical standards.
Subject:	English language - Written English. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=81824An electronic book accessible through the World Wide Web; click for information
ISBN:	1410607321 (electronic bk.)

Becoming a public relations writer = a writing process workbook for the profession /
Smith, Ronald D.,1948-

Becoming a public relations writera writing process workbook for the profession /[electronic resource] :Ronald D. Smith. - 2nd ed. - Mahwah, N.J. :Lawrence Erlbaum Associates,2003. - xv, 464 p. :ill. ;24 cm.

Includes bibliographical references (p. 433-436) and index.

Part one -- Principles of effective writing 01 -- 1. Writing ... and what it means to you 03 -- 2. Effective writing 12 -- 3. Communication theory and persuasion 42 -- 4. The writing process 61 -- Part two -- Public relations writing through journalistic media 93 -- 5. News and the public relations writer 95 -- 6. News releases 122 -- 7. Working with the media 159 -- 8. Broadcast media 187 -- 9. Organizational features 206 -- 10. Advocacy and opinion 229 -- Part three -- Public relations writing through organizational media 253 -- 11. Fliers, brochures, and web sites 255 -- 12. Newsletters and corporate reports 275 -- 13. Direct-mail appeals 299 -- 14. Public relations advertising 316 -- 15. Speeches and interviews 346 -- Part four -- Pulling it all together 367 -- 16. Information kits 369 -- 17. Writing for news conferences 379 -- Appendix A.A common sense stylebook for public relations writers 395 -- Appendix B. Copy editing 411 -- Appendix C. Careers in public relations 413 -- Appendix D. Professional organizations 421 -- Appendix E. Ethical standards.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.

Available via World Wide Web.

ISBN: 1410607321 (electronic bk.)Subjects--Topical Terms:

598025
English language
--Written English.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HM263 / .S58 2003eb

Dewey Class. No.: 659.2

Becoming a public relations writer = a writing process workbook for the profession /
LDR:02180cmm a2200277 a 45 001 755453
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035 $a 755453
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100 $a Smith, Ronald D., $d 1948- $3 825860
245 1 0 $a Becoming a public relations writer $h [electronic resource] : $b a writing process workbook for the profession / $c Ronald D. Smith.
250 $a 2nd ed.
260 $a Mahwah, N.J. : $c 2003. $b Lawrence Erlbaum Associates,
300 $a xv, 464 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 433-436) and index.
505 0 $a Part one -- Principles of effective writing 01 -- 1. Writing ... and what it means to you 03 -- 2. Effective writing 12 -- 3. Communication theory and persuasion 42 -- 4. The writing process 61 -- Part two -- Public relations writing through journalistic media 93 -- 5. News and the public relations writer 95 -- 6. News releases 122 -- 7. Working with the media 159 -- 8. Broadcast media 187 -- 9. Organizational features 206 -- 10. Advocacy and opinion 229 -- Part three -- Public relations writing through organizational media 253 -- 11. Fliers, brochures, and web sites 255 -- 12. Newsletters and corporate reports 275 -- 13. Direct-mail appeals 299 -- 14. Public relations advertising 316 -- 15. Speeches and interviews 346 -- Part four -- Pulling it all together 367 -- 16. Information kits 369 -- 17. Writing for news conferences 379 -- Appendix A.A common sense stylebook for public relations writers 395 -- Appendix B. Copy editing 411 -- Appendix C. Careers in public relations 413 -- Appendix D. Professional organizations 421 -- Appendix E. Ethical standards.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2003. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a English language $x Written English. $3 598025
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