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  • Big ideas = putting the zest into creativity /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Big ideas/ Jonne Ceserani.
    Reminder of title: putting the zest into creativity /
    Author: Ceserani, Jonne,
    Published: London ;Kogan Page, : 2003.,
    Description: x, 197 p. :ill. ;24 cm.
    [NT 15003449]: Some thoughts on how to introduce creativity, innovation and change into a business : describing an ideal -- A perspective about the world we live in from a creativity point of view -- Being -- Mission and vision -- Moving towards your goal -- Accessing emotional resources and high-performance states -- Anchoring -- Seeing things from different perspectives -- Reframing : the transformation of meaning -- Speaking another person's language -- Rapport and influencing skills -- Levels of leadership and leadership style -- Doing -- The death of the chairperson -- Metaphors -- Questioning the wisdom? -- How lazy we are with language -- Discounting and revenge cycles : how to assume positive intent -- Listening : for ideas and to the meeting in your head -- Speaking for easy listening -- Giving ideas or options -- Nine-step creative problem-solving model -- Springboards -- Imaging, metaphor, analogy and excursion -- Journeys into absurdity -- Selection of springboards -- Idea development, a process map for using speculation and absurdity in order to generate new ways of working -- Risk taking -- Itemized response -- Best current thinking -- Comfort rating -- Next steps.
    Subject: Creative ability in business. -
    Online resource: https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=81878An electronic book accessible through the World Wide Web; click for information
    ISBN: 058545034X (electronic bk.)
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