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From bricks to clicks = 5 steps to creating a durable online brand /

Record Type:	Electronic resources : Monograph/item
Title/Author:	From bricks to clicks/ Serge Timacheff, Douglas E. Rand.
Reminder of title:	5 steps to creating a durable online brand /
Author:	Timacheff, Serge.
other author:	Rand, Douglas E.
Published:	New York :McGraw-Hill, : c2001.,
Description:	xvi, 303 p. :ill. ;24 cm.
[NT 15003449]:	Chapter 1: The complete brand and the Web -- Chapter 2: The discovery stage -- Chapter 3: The framework stage -- Chapter 4: The verbal articulation stage -- Chapter 5: The visual, physical, and sensory articulation stages -- Chapter 6: The execution stage: launching, pruning, and rediscovery -- Chapter 7: Branding the Internet village -- Chapter 8: The global Web brand -- Chapter 8: Beyond the new economy.
Subject:	Advertising. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=74043An electronic book accessible through the World Wide Web; click for information
ISBN:	0071381309 (electronic bk.)

From bricks to clicks = 5 steps to creating a durable online brand /
Timacheff, Serge.

From bricks to clicks5 steps to creating a durable online brand /[electronic resource] :Serge Timacheff, Douglas E. Rand. - New York :McGraw-Hill,c2001. - xvi, 303 p. :ill. ;24 cm.

Includes bibliographical references (p. 289-292) and index.

Chapter 1: The complete brand and the Web -- Chapter 2: The discovery stage -- Chapter 3: The framework stage -- Chapter 4: The verbal articulation stage -- Chapter 5: The visual, physical, and sensory articulation stages -- Chapter 6: The execution stage: launching, pruning, and rediscovery -- Chapter 7: Branding the Internet village -- Chapter 8: The global Web brand -- Chapter 8: Beyond the new economy.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2002.

Available via World Wide Web.

ISBN: 0071381309 (electronic bk.)Subjects--Topical Terms:

570176
Advertising.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD69.B7 / T55 2001eb

Dewey Class. No.: 658.8/27

From bricks to clicks = 5 steps to creating a durable online brand /
LDR:01490nmm a2200265 a 45 001 753321
003 OCoLC
005 20080128
006 m d
007 cr cn-
008 250516s2001 nyua sb 001 0 eng d
020 $a 0071381309 (electronic bk.)
035 $a ocm51103378
035 $a 753321
040 $a N $c N
049 $a AMFA
050 1 4 $a HD69.B7 $b T55 2001eb
082 0 4 $a 658.8/27 $2 21
100 $a Timacheff, Serge. $3 869673
245 1 0 $a From bricks to clicks $h [electronic resource] : $b 5 steps to creating a durable online brand / $c Serge Timacheff, Douglas E. Rand.
260 $a New York : $c c2001. $b McGraw-Hill,
300 $a xvi, 303 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 289-292) and index.
505 0 $a Chapter 1: The complete brand and the Web -- Chapter 2: The discovery stage -- Chapter 3: The framework stage -- Chapter 4: The verbal articulation stage -- Chapter 5: The visual, physical, and sensory articulation stages -- Chapter 6: The execution stage: launching, pruning, and rediscovery -- Chapter 7: Branding the Internet village -- Chapter 8: The global Web brand -- Chapter 8: Beyond the new economy.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2002. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Advertising. $3 570176
650 $a Brand name products. $3 581855
655 $a Electronic books. $2 lcsh $3 542853
700 $a Rand, Douglas E. $3 869672
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=74043 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF