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Power sales writing

Record Type:	Electronic resources : Monograph/item
Title/Author:	Power sales writing/ Sue Hershkowitz-Coore.
Author:	Hershkowitz-Coore, Sue.
Published:	New York :McGraw-Hill, : c2003.,
Description:	xv, 174 p. ;21 cm.
Notes:	Includes index.
[NT 15003449]:	Getting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth.
Subject:	Advertising copy - Handbooks, manuals, etc. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=103373An electronic book accessible through the World Wide Web; click for information
ISBN:	0071435883 (electronic bk.)

Power sales writing
Hershkowitz-Coore, Sue.

Power sales writing[electronic resource] /Sue Hershkowitz-Coore. - New York :McGraw-Hill,c2003. - xv, 174 p. ;21 cm.

Includes index.

Getting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 0071435883 (electronic bk.)Subjects--Topical Terms:

664725
Advertising copy
--Handbooks, manuals, etc.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5825 / .H44 2003eb

Dewey Class. No.: 808/.066659

Power sales writing
LDR:01615cmm a2200265 a 45 001 744369
003 OCoLC
005 20071214
006 m d
007 cr cnu---unuuu
008 250516s2003 nyu sf 001 0 eng d
020 $a 0071435883 (electronic bk.)
035 $a ocm54030747
035 $a 744369
040 $a N $c N $d OCLCQ
049 $a AMFA
050 1 4 $a HF5825 $b .H44 2003eb
082 0 4 $a 808/.066659 $2 22
100 $a Hershkowitz-Coore, Sue. $3 852883
245 1 0 $a Power sales writing $h [electronic resource] / $c Sue Hershkowitz-Coore.
260 $a New York : $c c2003. $b McGraw-Hill,
300 $a xv, 174 p. ; $c 21 cm.
500 $a Includes index.
505 0 $a Getting started -- Putting the prewriting questions to work -- Writing made easy! -- Revision : your final step! -- Writing routine messages -- Plan B : writing to hostile readers -- The buffer zone -- Delivering the bad news positively, persuasively, and professionally -- End friendly and cooperatively -- Never say you're sorry -- Focus on what matters to them -- Grab their attention to sell your idea -- Build interest to keep them with you -- Deliver your features -- Educate enough, but not too much -- Ask for what you want -- The conversational test -- Choose the correct word -- Email etiquette -- Enhance your worth.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2004. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Advertising copy $x Handbooks, manuals, etc. $3 664725
650 $a Sales letters $v Handbooks, manuals, etc. $3 852884
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=103373 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF