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The one-day marketing plan = organizing and completing a plan that works /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The one-day marketing plan/ Roman G. Hiebing Jr. and Scott W. Cooper.
其他題名:	organizing and completing a plan that works /
作者:	Hiebing, Roman G.
其他作者:	Cooper, Scott W.
出版者:	New York :McGraw-Hill, : c2004.,
面頁冊數:	xx, 323 p. ;28 cm.
附註:	Includes index.
內容註:	The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.
標題:	Marketing - Management. -
電子資源:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=135353An electronic book accessible through the World Wide Web; click for information
ISBN:	0071458522 (electronic bk.)

The one-day marketing plan = organizing and completing a plan that works /
Hiebing, Roman G.

The one-day marketing planorganizing and completing a plan that works /[electronic resource] :Roman G. Hiebing Jr. and Scott W. Cooper. - 3rd ed. - New York :McGraw-Hill,c2004. - xx, 323 p. ;28 cm.

Includes index.

The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 0071458522 (electronic bk.)Subjects--Topical Terms:

559161
Marketing
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.13 / .H518 2004eb

Dewey Class. No.: 658.8/02

The one-day marketing plan = organizing and completing a plan that works /
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003 OCoLC
005 20080506
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007 cr cnu---unuuu
008 250519s2004 nyu s 001 0 eng d
020 $a 0071458522 (electronic bk.)
035 $a ocm61110047
035 $a 743311
040 $a N $c N
049 $a AMFA
050 1 4 $a HF5415.13 $b .H518 2004eb
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100 $a Hiebing, Roman G. $3 773049
245 1 4 $a The one-day marketing plan $h [electronic resource] : $b organizing and completing a plan that works / $c Roman G. Hiebing Jr. and Scott W. Cooper.
250 $a 3rd ed.
260 $a New York : $c c2004. $b McGraw-Hill,
300 $a xx, 323 p. ; $c 28 cm.
500 $a Includes index.
505 0 $a The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Marketing $x Management. $3 559161
650 $a Strategic planning. $3 528149
655 $a Electronic books. $2 lcsh $3 542853
700 $a Cooper, Scott W. $3 773048
710 $a NetLibrary, Inc. $3 542851
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994 $a 92 $b AMF