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Market intelligence = how and why organizations use market research /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Market intelligence/ Martin Callingham.
Reminder of title:	how and why organizations use market research /
remainder title:	How and why organizations use market research
Author:	Callingham, Martin.
Published:	London ;Kogan Page, : c2004.,
Description:	viii, 223 p. ;24 cm.
Series:	Market research in practice series
[NT 15003449]:	Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.
Subject:	Marketing research. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=130559An electronic book accessible through the World Wide Web; click for information
ISBN:	1423716051 (electronic bk.)

Market intelligence = how and why organizations use market research /
Callingham, Martin.

Market intelligencehow and why organizations use market research /[electronic resource] :How and why organizations use market researchMartin Callingham. - London ;Kogan Page,c2004. - viii, 223 p. ;24 cm. - Market research in practice series.

Includes bibliographical references and index.

Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1423716051 (electronic bk.)Subjects--Topical Terms:

532352
Marketing research.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.2 / .C25 2004eb

Dewey Class. No.: 658.8/3

Market intelligence = how and why organizations use market research /
LDR:01707nmm a2200289 a 45 001 739694
003 OCoLC
005 20080425
006 m d
007 cr cnu---unuuu
008 250519s2004 enk sb 001 0 eng d
020 $a 1423716051 (electronic bk.)
035 $a ocm61141009
035 $a 739694
040 $a N $c N
049 $a AMFA
050 1 4 $a HF5415.2 $b .C25 2004eb
082 0 4 $a 658.8/3 $2 22
100 $a Callingham, Martin. $3 842706
245 1 0 $a Market intelligence $h [electronic resource] : $b how and why organizations use market research / $c Martin Callingham.
246 3 0 $a How and why organizations use market research
260 $a London ; $a Sterling, Va. : $c c2004. $b Kogan Page,
300 $a viii, 223 p. ; $c 24 cm.
440 0 $a Market research in practice series
504 $a Includes bibliographical references and index.
505 0 $a Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Marketing research. $3 532352
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
856 4 0 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=130559 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF