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  • Extending the supply chain = how cutting-edge companies bridge the critical last mile into customers' homes /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Extending the supply chain/ Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult.
    Reminder of title: how cutting-edge companies bridge the critical last mile into customers' homes /
    Author: Boyer, Kenneth Karel,
    other author: Frohlich, Markham T.
    Published: New York :American Management Association, : c2004.,
    Description: xvii, 252 p. :ill. ;24 cm.
    [NT 15003449]: Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain.
    Subject: Business logistics. -
    Online resource: https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=117774An electronic book accessible through the World Wide Web; click for information
    ISBN: 0814428177 (electronic bk.)
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