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Markets of one = creating customer-unique value through mass customization /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Markets of one/ edited with an introduction by James H. Gilmore and B. Joseph Pine II.
Reminder of title:	creating customer-unique value through mass customization /
other author:	Gilmore, James H.,
Published:	Boston, Mass. :Harvard Business School Press, : c2000.,
Description:	xxv, 210 p. :ill. ;24 cm.
Notes:	Includes index.
[NT 15003449]:	1. The demise of mass markets. The emerging theory of manufacturing / Peter F. Drucker -- Marketing in an age of diversity / Regis McKenna. 2. Efficiently serving customers uniquely. Managing in an age of modularity/ Carliss Y. Baldwin and Kim B. Clark -- Do you want to keep your customers forever? / B. Joseph Pine II, Don Peppers, and Martha Rogers -- Is your company ready for one-to-one marketing?/ Don Peppers, Martha Rogers, and Bob Dorf. 3. The business of mass customization. Breaking compromises, breakaway growth / George Stalk, Jr., David K. Pecaut, and Benjamin Burnett -- The four faces of mass customization/ James H. Gilmore and B. Joseph Pine II -- Versioning : the smart way to sell information / Carl Shapiro and Hal R. Varian -- Making mass customization work / B. Joseph Pine II, Bart Victor, and Andrew C. Boynton -- Managing by wire/ Stephan H. Haeckel and Richard L. Nolan.
Subject:	Flexible manufacturing systems. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=26844An electronic book accessible through the World Wide Web; click for information
ISBN:	0585212872 (electronic bk.)

Markets of one = creating customer-unique value through mass customization /
Markets of onecreating customer-unique value through mass customization /[electronic resource] :edited with an introduction by James H. Gilmore and B. Joseph Pine II. - Boston, Mass. :Harvard Business School Press,c2000. - xxv, 210 p. :ill. ;24 cm. - A Harvard business review book. - Harvard business review book series..

Includes index.

1. The demise of mass markets. The emerging theory of manufacturing / Peter F. Drucker -- Marketing in an age of diversity / Regis McKenna. 2. Efficiently serving customers uniquely. Managing in an age of modularity/ Carliss Y. Baldwin and Kim B. Clark -- Do you want to keep your customers forever? / B. Joseph Pine II, Don Peppers, and Martha Rogers -- Is your company ready for one-to-one marketing?/ Don Peppers, Martha Rogers, and Bob Dorf. 3. The business of mass customization. Breaking compromises, breakaway growth / George Stalk, Jr., David K. Pecaut, and Benjamin Burnett -- The four faces of mass customization/ James H. Gilmore and B. Joseph Pine II -- Versioning : the smart way to sell information / Carl Shapiro and Hal R. Varian -- Making mass customization work / B. Joseph Pine II, Bart Victor, and Andrew C. Boynton -- Managing by wire/ Stephan H. Haeckel and Richard L. Nolan.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2000.

Available via the World Wide Web.

ISBN: 0585212872 (electronic bk.)Subjects--Topical Terms:

657393
Flexible manufacturing systems.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: TS155.65 / .M37 2000eb

Dewey Class. No.: 670.42/7

Markets of one = creating customer-unique value through mass customization /
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020 $a 0585212872 (electronic bk.)
035 $a ocm44955744
035 $a 719949
040 $a N $c N $d OCL $d ZID $d OCLCQ $d MUQ $d OCLCQ
049 $a AMFA
050 1 4 $a TS155.65 $b .M37 2000eb
082 0 4 $a 670.42/7 $2 21
245 0 0 $a Markets of one $h [electronic resource] : $b creating customer-unique value through mass customization / $c edited with an introduction by James H. Gilmore and B. Joseph Pine II.
260 $a Boston, Mass. : $c c2000. $b Harvard Business School Press,
300 $a xxv, 210 p. : $b ill. ; $c 24 cm.
490 1 $a A Harvard business review book
500 $a Includes index.
505 0 $a 1. The demise of mass markets. The emerging theory of manufacturing / Peter F. Drucker -- Marketing in an age of diversity / Regis McKenna. 2. Efficiently serving customers uniquely. Managing in an age of modularity/ Carliss Y. Baldwin and Kim B. Clark -- Do you want to keep your customers forever? / B. Joseph Pine II, Don Peppers, and Martha Rogers -- Is your company ready for one-to-one marketing?/ Don Peppers, Martha Rogers, and Bob Dorf. 3. The business of mass customization. Breaking compromises, breakaway growth / George Stalk, Jr., David K. Pecaut, and Benjamin Burnett -- The four faces of mass customization/ James H. Gilmore and B. Joseph Pine II -- Versioning : the smart way to sell information / Carl Shapiro and Hal R. Varian -- Making mass customization work / B. Joseph Pine II, Bart Victor, and Andrew C. Boynton -- Managing by wire/ Stephan H. Haeckel and Richard L. Nolan.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2000. $n Available via the World Wide Web. $n Available in multiple electronic file formats. $n Access may be limited to NetLibrary affiliated libraries. $n Excludes some or all of the images found in the original book.
650 $a Flexible manufacturing systems. $3 657393
650 $a Product management. $3 576148
650 $a Relationship marketing. $3 548872
650 $a Fabrication, Syst墈mes flexibles de. $3 795298
650 $a Marketing relationnel. $3 795299
650 $a Produits commerciaux $x Gestion. $3 763002
655 $a Electronic books. $2 lcsh $3 542853
700 $a Gilmore, James H., $d 1959- $3 762999
700 $a Pine, B. Joseph. $3 763000
710 $a NetLibrary, Inc. $3 542851
830 $a Harvard business review book series. $3 770166
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=26844 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF