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The Somaesthetics of Digital Fashion...

Motlhatlhedi, Boitumelo,

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The Somaesthetics of Digital Fashion: Considering the Impact of Deepfake and Animation on the Female Body /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Somaesthetics of Digital Fashion: Considering the Impact of Deepfake and Animation on the Female Body // Boitumelo Motlhatlhedi.
作者:	Motlhatlhedi, Boitumelo,
面頁冊數:	1 electronic resource (137 pages)
附註:	Source: Masters Abstracts International, Volume: 86-05.
Contained By:	Masters Abstracts International86-05.
標題:	Computer-generated imagery. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31716005
ISBN:	9798346561705

The Somaesthetics of Digital Fashion: Considering the Impact of Deepfake and Animation on the Female Body /
Motlhatlhedi, Boitumelo,

The Somaesthetics of Digital Fashion: Considering the Impact of Deepfake and Animation on the Female Body /Boitumelo Motlhatlhedi. - 1 electronic resource (137 pages)

Source: Masters Abstracts International, Volume: 86-05.

As is noted in the McKinsey State of Fashion Report of 2022 "the metaverse is becoming a big business [...] As gaming increasingly becomes an extension of the real world, and with the pandemic supercharging participation, it has become a prime target for fashion brands." (McKinsey State of Fashion Report 2022, p. 57). How then does the deepfake and animation used in digital fashion impact on female body aesthetics? The impact of the fashion industry on body aesthetics is an area in which much research has been already done (cf. Rodgers et al., 2017; Record & Austin, 2015), but there are, to my knowledge, currently no studies that closely investigate the impact of deepfake and animation on the female body aesthetic of the fashion industry and their influence on societal body norms. In this dissertation, I apply Richard Shusterman's (1999) somaesthetic approach combined with Paul Taylor's (2016) sarkaesthetic approach to develop what I assert is a fruitful, philosophical account of the impact of deepfake and animation on the body aesthetics being promulgated in digital fashion, with a focus on the female body.I begin by considering two contemporary examples of deepfake and assert that these reveal that the female body norms that have traditionally been at the forefront of runway and fashion modelling - blonde and long haired, stick-thin, white, tall, (eurocentric, unrealistic, exclusionary and often unattainable) (cf. Jestratijevic, 2019, Rodgers et al., 2017; Record & Austin, 2015; Mears, 2010; Preti, Usai, Miotto, Petretto & Masala, 2008) - are still being valorised in the world of digital fashion.Then, using a combined somaesthetic and sarkaesthetic analysis, I discuss the ingrained traditional norms and their impact on the female body in the fashion industry. I argue that deepfake and animation technologies can and should be deployed as revolutionary tools for designers, creators and consumers to challenge and change identities, and so-doing, positively impact conceptions of the female body aesthetics in digital fashion. The impact of deepfake and animation on female body aesthetics, especially by means of extending the body positivity movement is explored. I argue that the metaverse can provide a powerful platform to foster the rejection of the ingrained traditional views on the ideal female body - views that exclude or under-represent non-traditional female bodies in the fashion world.

English

ISBN: 9798346561705Subjects--Topical Terms:

3702870
Computer-generated imagery.

The Somaesthetics of Digital Fashion: Considering the Impact of Deepfake and Animation on the Female Body /
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