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Customer loyalty in interactive medi...

Ponnavolu, Kishore,

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Customer loyalty in interactive media: An exploration of its antcedents and consequences /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Customer loyalty in interactive media: An exploration of its antcedents and consequences // Kishore Ponnavolu.
作者:	Ponnavolu, Kishore,
面頁冊數:	1 electronic resource (224 pages)
附註:	Source: Dissertations Abstracts International, Volume: 62-11, Section: A.
Contained By:	Dissertations Abstracts International62-11A.
標題:	Studies. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9985147
ISBN:	9780599923584

Customer loyalty in interactive media: An exploration of its antcedents and consequences /
Ponnavolu, Kishore,

Customer loyalty in interactive media: An exploration of its antcedents and consequences /Kishore Ponnavolu. - 1 electronic resource (224 pages)

Source: Dissertations Abstracts International, Volume: 62-11, Section: A.

Historically, loyalty research has primarily been focussed on measurement issues around loyalty to a brand and the investigation of the antecedents of customer loyalty has been somewhat sketchy. This is especially true for customer loyalty in electronic commerce which is expected to grow from nothing in 1995 to $1 trillion in 2003-05 (OECD Report 1999), there is very little empirical research. In order to address this paucity of research, the current study has been constructed in four modules. In the first essay, the factors contributing to the changing loyalty context in electronic commerce relative to the conventional market are conceptually examined. In the second essay, the impact of business level variables in determining the loyalty of the customer to a Web site is evaluated. This study also ascertains the impact of loyalty on the actual behaviors of the customers. In the third essay, the current study examines the variables that moderate the relationship between satisfaction with a Web site and loyalty to the site. Finally, in the fourth essay, the mediating role of individual variables on loyalty is examined. These four essays together make theoretical contributions to our understanding of customer loyalty in electronic commerce by introducing new variables and models of loyalty. This study uses a two step methodology. First, a qualitative study was conducted for the model development. This model was then tested by using a cross-sectional design. A survey was used to collect the data and the sample was split into three groups. The first group was used to conduct exploratory factor analysis, the second to conduct confirmatory factor analysis and to test the predictive validity of the scales, and the third to validate the model and test the hypotheses.

English

ISBN: 9780599923584Subjects--Topical Terms:

3433795
Studies.
Subjects--Index Terms:

Customer loyalty

Customer loyalty in interactive media: An exploration of its antcedents and consequences /
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520 $a Historically, loyalty research has primarily been focussed on measurement issues around loyalty to a brand and the investigation of the antecedents of customer loyalty has been somewhat sketchy. This is especially true for customer loyalty in electronic commerce which is expected to grow from nothing in 1995 to $1 trillion in 2003-05 (OECD Report 1999), there is very little empirical research. In order to address this paucity of research, the current study has been constructed in four modules. In the first essay, the factors contributing to the changing loyalty context in electronic commerce relative to the conventional market are conceptually examined. In the second essay, the impact of business level variables in determining the loyalty of the customer to a Web site is evaluated. This study also ascertains the impact of loyalty on the actual behaviors of the customers. In the third essay, the current study examines the variables that moderate the relationship between satisfaction with a Web site and loyalty to the site. Finally, in the fourth essay, the mediating role of individual variables on loyalty is examined. These four essays together make theoretical contributions to our understanding of customer loyalty in electronic commerce by introducing new variables and models of loyalty. This study uses a two step methodology. First, a qualitative study was conducted for the model development. This model was then tested by using a cross-sectional design. A survey was used to collect the data and the sample was split into three groups. The first group was used to conduct exploratory factor analysis, the second to conduct confirmatory factor analysis and to test the predictive validity of the scales, and the third to validate the model and test the hypotheses.
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650 4 $a Purchasing. $3 652497
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650 4 $a Access to information. $3 3681263
650 4 $a Competition. $3 537031
650 4 $a Websites. $2 gtt $3 1062467
653 $a Customer loyalty
653 $a Electronic commerce
653 $a Interactive media
653 $a Loyalty
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