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The Brand Images of Coca-Cola and Pe...

Yilmaz, Emre,

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The Brand Images of Coca-Cola and Pepsi and Buying Motives of Cola Consumers: A Consumer Research Study = = Coca-cola ve Pepsi Imaji ve Kola Tuketi̇ci̇leri̇ni̇n Satin Alma Etkenleri̇ bi̇r Tuketi̇ci̇ Arastirmasi /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Brand Images of Coca-Cola and Pepsi and Buying Motives of Cola Consumers: A Consumer Research Study =/ Emre Yilmaz.
其他題名:	Coca-cola ve Pepsi Imaji ve Kola Tuketi̇ci̇leri̇ni̇n Satin Alma Etkenleri̇ bi̇r Tuketi̇ci̇ Arastirmasi /
作者:	Yilmaz, Emre,
面頁冊數:	1 electronic resource (64 pages)
附註:	Source: Masters Abstracts International, Volume: 83-12.
Contained By:	Masters Abstracts International83-12.
標題:	Purchasing. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29050462
ISBN:	9798426863507

The Brand Images of Coca-Cola and Pepsi and Buying Motives of Cola Consumers: A Consumer Research Study = = Coca-cola ve Pepsi Imaji ve Kola Tuketi̇ci̇leri̇ni̇n Satin Alma Etkenleri̇ bi̇r Tuketi̇ci̇ Arastirmasi /
Yilmaz, Emre,

The Brand Images of Coca-Cola and Pepsi and Buying Motives of Cola Consumers: A Consumer Research Study =Coca-cola ve Pepsi Imaji ve Kola Tuketi̇ci̇leri̇ni̇n Satin Alma Etkenleri̇ bi̇r Tuketi̇ci̇ Arastirmasi /Emre Yilmaz. - 1 electronic resource (64 pages)

Source: Masters Abstracts International, Volume: 83-12.

Cola is one of the heavily consumed products all over the world by almost every individual. Today there are two main competitors in the world to convince consumers to consume their brand; Coca-Cola and Pepsi. Both companies give a big importance to understand their consumers' needs behaviors and habits so as to satisfy their needs.Aim of this study is to present the current situation of the Turkish cola market, and identify the buying motives and the important factors in decision making process of consumers for cola product and the image of Coca-Cola and Pepsi brands so as to make some proposals that may help to improve the business from Coca-Cola Co.'s perspective.

English

ISBN: 9798426863507Subjects--Topical Terms:

652497
Purchasing.
Subjects--Index Terms:

Brand image

The Brand Images of Coca-Cola and Pepsi and Buying Motives of Cola Consumers: A Consumer Research Study = = Coca-cola ve Pepsi Imaji ve Kola Tuketi̇ci̇leri̇ni̇n Satin Alma Etkenleri̇ bi̇r Tuketi̇ci̇ Arastirmasi /
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520 $a Cola is one of the heavily consumed products all over the world by almost every individual. Today there are two main competitors in the world to convince consumers to consume their brand; Coca-Cola and Pepsi. Both companies give a big importance to understand their consumers' needs behaviors and habits so as to satisfy their needs.Aim of this study is to present the current situation of the Turkish cola market, and identify the buying motives and the important factors in decision making process of consumers for cola product and the image of Coca-Cola and Pepsi brands so as to make some proposals that may help to improve the business from Coca-Cola Co.'s perspective.
520 $a Kola, dunya uzerinde hemen hemen her insan tarafindan oldukca cok tuketilen urunlerden bir tanesidir. Gunumuzde kendi markalarini tuketmesi icin tuketicileri ikna etmeye calisan baslica iki rakip vardir; Coca-Cola ve Pepsi. Iki sirket de tuketicilerinin isteklerini karsilayabilmek icin, onlarin ihtiyaclarini, davranislarini ve aliskanliklarini anlamaya buyuk onem verirler.Bu calismanin amaci, Turk kola pazarinin gunumuzdeki durumunu sunmak ve tuketicilerin kola satin alma etkenlerini, karar verme surecindeki etkili faktorleri ve Coca-Cola ve Pepsi'nin imajlarini bularak Coca-Cola sirketine, islerini ilerletebilecek oneriler sunmaktir.
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650 4 $a Decision making. $3 517204
650 4 $a Middle Eastern studies. $3 3168421
650 4 $a Near Eastern studies. $3 2122821
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650 4 $a Social psychology. $3 520219
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