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Case Study & Business Plan for Charr...

Charriot, K. C.,

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Case Study & Business Plan for Charriot Motors /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Case Study & Business Plan for Charriot Motors // K. C Charriot.
作者:	Charriot, K. C.,
面頁冊數:	1 electronic resource (70 pages)
附註:	Source: Masters Abstracts International, Volume: 86-08.
Contained By:	Masters Abstracts International86-08.
標題:	Art history. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31768916
ISBN:	9798302880314

Case Study & Business Plan for Charriot Motors /
Charriot, K. C.,

Case Study & Business Plan for Charriot Motors /K. C Charriot. - 1 electronic resource (70 pages)

Source: Masters Abstracts International, Volume: 86-08.

It Was Never About the Car...Racing has always been at the core of car culture, shaping not only technological innovation but also society's evolving taste in automobiles. From the Paris-Rouen Trial of 1874, where early motorized vehicles competed to prove their reliability, to today's Formula 1 spectacles, racing has driven both mechanical advancements and emotional connections. These events set the stage for cars to become cultural icons, reflecting desires that extend far beyond their functional purpose. Over the decades, societal tastes have been shaped by a blend of media, advertising, and the thrill of racing. Classic films like Bullitt (1968) and The Fast and the Furious franchise ignited fascination with high-performance vehicles, while shows like Knight Rider and Pimp My Ride celebrated customization and personality. Advertisements from brands like Jaguar and Chevrolet, emphasizing speed, freedom, and luxury, turned cars into symbols of aspiration and identity. Cars came to represent much more than transportation-they became mirrors of status and self-expression as well as evolving cultural norms.As design aesthetics and performance standards continue to advance, so too has the art of branding automobiles. Initiatives like the BMW Art Car program reflect this shift, turning cars into canvases that merge fine art with engineering. This case study explores how racing, media, and creative collaborations can intermingle with car culture and highlights how Chariot Motors (CM) plans to bridge the worlds of classic restoration and contemporary art. This case study aims to be honest with analysis of intention of two companies in particular- L'art De L'automobile and BMW Art Car. By blending artistic innovation with automotive craftsmanship, CM aims to redefine how collector cars are experienced and valued in modern society.

English

ISBN: 9798302880314Subjects--Topical Terms:

2122701
Art history.
Subjects--Index Terms:

Art car

Case Study & Business Plan for Charriot Motors /
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