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Divisionalization, product cannibali...

Jeong, Eui,

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Divisionalization, product cannibalization and product location choice: Evidence from the United States automobile industry /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Divisionalization, product cannibalization and product location choice: Evidence from the United States automobile industry // Eui Jeong.
作者:	Jeong, Eui,
面頁冊數:	1 electronic resource (173 pages)
附註:	Source: Dissertations Abstracts International, Volume: 66-01, Section: A.
Contained By:	Dissertations Abstracts International66-01A.
標題:	Studies. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3117482
ISBN:	9780496649068

Divisionalization, product cannibalization and product location choice: Evidence from the United States automobile industry /
Jeong, Eui,

Divisionalization, product cannibalization and product location choice: Evidence from the United States automobile industry /Eui Jeong. - 1 electronic resource (173 pages)

Source: Dissertations Abstracts International, Volume: 66-01, Section: A.

This study argues that a firm's product location choice may be a function of the firm's way of splitting the product market (i.e., divisionalization) and the concern for product cannibalization at the division and the firm levels. The focus of this study is at the division level and a division's new product location choice vis-a-vis its own products (intra-divisional new product distance), the products of a rival division of competing firms (inter-firm divisional new product distance), and the products of a sister division of the same firm (intra-firm divisional new product distance). The hypotheses were tested using data on the U.S. automobile industry between 1979 and 1999. The results show that a focal division with a high level of inter-firm divisional domain overlap with a rival division, relative to the focal division's own domain, is more likely to locate its new product (here new car model) closer to that rival's existing car models. And it was also found that divisional density affects a division's new product location choice. But this study didn't find any significant role of divisional status on new product location choice. And contrary to our expectation, the results of intra-firm divisional domain overlap and new product location choice suggest that inter-divisional product cannibalization might not be such an important concern when divisions introduce their new products, as we had originally expected. By addressing the firm's competitive engagement in the context of a division's new product location choice, this study expands the basic logic of market overlap at the firm level into the unit- or division-level, and highlights how a division's new product location choice is affected by intra-firm divisional structural relationship as well as inter-firm divisional structural relationship. In so doing, this study hopes to contribute to the literature on divisionalization, new product location choice, competition at the unit-level, and product cannibalization, among others.

English

ISBN: 9780496649068Subjects--Topical Terms:

3433795
Studies.
Subjects--Index Terms:

Automobile industry

Divisionalization, product cannibalization and product location choice: Evidence from the United States automobile industry /
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520 $a This study argues that a firm's product location choice may be a function of the firm's way of splitting the product market (i.e., divisionalization) and the concern for product cannibalization at the division and the firm levels. The focus of this study is at the division level and a division's new product location choice vis-a-vis its own products (intra-divisional new product distance), the products of a rival division of competing firms (inter-firm divisional new product distance), and the products of a sister division of the same firm (intra-firm divisional new product distance). The hypotheses were tested using data on the U.S. automobile industry between 1979 and 1999. The results show that a focal division with a high level of inter-firm divisional domain overlap with a rival division, relative to the focal division's own domain, is more likely to locate its new product (here new car model) closer to that rival's existing car models. And it was also found that divisional density affects a division's new product location choice. But this study didn't find any significant role of divisional status on new product location choice. And contrary to our expectation, the results of intra-firm divisional domain overlap and new product location choice suggest that inter-divisional product cannibalization might not be such an important concern when divisions introduce their new products, as we had originally expected. By addressing the firm's competitive engagement in the context of a division's new product location choice, this study expands the basic logic of market overlap at the firm level into the unit- or division-level, and highlights how a division's new product location choice is affected by intra-firm divisional structural relationship as well as inter-firm divisional structural relationship. In so doing, this study hopes to contribute to the literature on divisionalization, new product location choice, competition at the unit-level, and product cannibalization, among others.
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650 4 $a Behavior. $3 532476
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650 4 $a Hypotheses. $3 3560118
650 4 $a Variables. $3 3548259
650 4 $a Sociology. $3 516174
650 4 $a Literature reviews. $3 3559998
653 $a Automobile industry
653 $a Cannibalization
653 $a Divisionalization
653 $a Product location
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690 $a 0626
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