東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁 到查詢結果 [ null ]

切換: 標籤 | MARC模式 | ISBD

The Influence of Social Issues on Co...

Rohrer, William A.,

FindBook

Google Book

Amazon

博客來

The Influence of Social Issues on Consumer Buying Behavior in the U.S. Retail Market: A Study of Generations Y and Z /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Influence of Social Issues on Consumer Buying Behavior in the U.S. Retail Market: A Study of Generations Y and Z // William A Rohrer.
作者:	Rohrer, William A.,
面頁冊數:	1 electronic resource (146 pages)
附註:	Source: Dissertations Abstracts International, Volume: 85-11, Section: B.
Contained By:	Dissertations Abstracts International85-11B.
標題:	Home economics. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31300037
ISBN:	9798382774336

The Influence of Social Issues on Consumer Buying Behavior in the U.S. Retail Market: A Study of Generations Y and Z /
Rohrer, William A.,

The Influence of Social Issues on Consumer Buying Behavior in the U.S. Retail Market: A Study of Generations Y and Z /William A Rohrer. - 1 electronic resource (146 pages)

Source: Dissertations Abstracts International, Volume: 85-11, Section: B.

The purpose of this quantitative research study was to understand Generation Y and Generation Z consumers' perceived understanding and beliefs of social issues and whether based on these social issues their buying behavior differs between Generations. This study utilized a cross-sectional quantitative design and surveyed 500 consumers of retail products from Generation Y (n=250) and Generation Z (n=250) within the United States. Statistical analysis identified an important relationship between Generations Y and Z's awareness of social issues related to the United Nations Sustainable Development Goals and how this awareness influences their buying behavior. This is a critical finding since most of the research has focused on the Environmental pillar and how it can influence purchasing behaviors. The findings of this study identified the specific Social Sustainable Development Goals that influence the buying behavior of Generations Y and Z. By better understanding what is important to consumers and what they value, a company can better define its business and marketing strategies to increase brand awareness and influence buying behavior. The recommendations and implications provided by this research study help to enhance consumer retail companies' understanding of Generations Y and Z's social interests and how they can drive consumer behavior.

English

ISBN: 9798382774336Subjects--Topical Terms:

551902
Home economics.
Subjects--Index Terms:

Consumer behavior

The Influence of Social Issues on Consumer Buying Behavior in the U.S. Retail Market: A Study of Generations Y and Z /
LDR:02888nmm a22004573i 4500 001 2434455
005 20250912102021.5
006 m o d
007 cr|nu||||||||
008 261011s2024 miu||||||m |||||||eng d
020 $a 9798382774336
035 $a (MiAaPQD)AAI31300037
035 $a AAI31300037
040 $a MiAaPQD $b eng $c MiAaPQD $e rda
100 1 $a Rohrer, William A., $e author. $3 3824444
245 1 0 $a The Influence of Social Issues on Consumer Buying Behavior in the U.S. Retail Market: A Study of Generations Y and Z / $c William A Rohrer.
264 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2024
300 $a 1 electronic resource (146 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertations Abstracts International, Volume: 85-11, Section: B.
500 $a Advisors: Weinstein, Robin; Danley, Amy.
502 $b D.B.A. $c Wilmington University (Delaware) $d 2024.
520 $a The purpose of this quantitative research study was to understand Generation Y and Generation Z consumers' perceived understanding and beliefs of social issues and whether based on these social issues their buying behavior differs between Generations. This study utilized a cross-sectional quantitative design and surveyed 500 consumers of retail products from Generation Y (n=250) and Generation Z (n=250) within the United States. Statistical analysis identified an important relationship between Generations Y and Z's awareness of social issues related to the United Nations Sustainable Development Goals and how this awareness influences their buying behavior. This is a critical finding since most of the research has focused on the Environmental pillar and how it can influence purchasing behaviors. The findings of this study identified the specific Social Sustainable Development Goals that influence the buying behavior of Generations Y and Z. By better understanding what is important to consumers and what they value, a company can better define its business and marketing strategies to increase brand awareness and influence buying behavior. The recommendations and implications provided by this research study help to enhance consumer retail companies' understanding of Generations Y and Z's social interests and how they can drive consumer behavior.
546 $a English
590 $a School code: 1517
650 4 $a Home economics. $3 551902
650 4 $a Sustainability. $3 1029978
650 4 $a Social research. $3 2122687
653 $a Consumer behavior
653 $a Social sustainability
653 $a Sustainable development goals
653 $a Purchasing behaviors
690 $a 0310
690 $a 0640
690 $a 0386
690 $a 0344
690 $a 0338
710 2 $a Wilmington University (Delaware). $b College of Business. $e degree granting institution. $3 3817639
720 1 $a Weinstein, Robin $e degree supervisor.
720 1 $a Danley, Amy $e degree supervisor.
773 0 $t Dissertations Abstracts International $g 85-11B.
790 $a 1517
791 $a D.B.A.
792 $a 2024
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31300037