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How Cultural Change Shapes Consumers...

Hoff, Maren,

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How Cultural Change Shapes Consumers, Products, and Trends Over Time /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	How Cultural Change Shapes Consumers, Products, and Trends Over Time // Maren Hoff.
作者:	Hoff, Maren,
面頁冊數:	1 electronic resource (215 pages)
附註:	Source: Dissertations Abstracts International, Volume: 86-11, Section: B.
Contained By:	Dissertations Abstracts International86-11B.
標題:	Home economics. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31994427
ISBN:	9798314889091

How Cultural Change Shapes Consumers, Products, and Trends Over Time /
Hoff, Maren,

How Cultural Change Shapes Consumers, Products, and Trends Over Time /Maren Hoff. - 1 electronic resource (215 pages)

Source: Dissertations Abstracts International, Volume: 86-11, Section: B.

This dissertation combines large-scale datasets with experimental methods to explore how cultural change shapes consumers, products, and trends over time. The first essay, The Asymmetry of Gender-fluid Trends, traces how cultural norms around gender expression have shifted over the past century, leading to a skewness in gender-fluid trends. I show that, over time, traditionally male tastes and styles (e.g., the name Blake and suit vests) are more likely to gain fluid connotations than traditionally female ones (e.g., the name Jamie and pearl necklaces). The adoption of these gender-fluid markers is primarily driven by women due to their higher awareness of male advantages and lower fear of negative evaluation. The second essay, Defining and Understanding Vintage in Consumption, explores how products gain symbolic value as 'vintage' over time. I identify three defining dimensions-moderately old, iconic, and scarce- and distinguish vintage from related constructs such as retro, secondhand, and antique. I further demonstrate that vintage generates personal, social, and environmental value for consumers. Finally, I outline ongoing work that examines consumer responses to aging representations, the motivations behind vintage consumption, and fashion comebacks. Together, my dissertation offers a unified perspective on how cultural change shapes consumers' identities, product meanings, and marketplace trends over time.

English

ISBN: 9798314889091Subjects--Topical Terms:

551902
Home economics.
Subjects--Index Terms:

Cultural change

How Cultural Change Shapes Consumers, Products, and Trends Over Time /
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