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Understanding Purchase Intentions of...

Terwee, Tijn Hidde,

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Understanding Purchase Intentions of Eco-Labeled Sportswear Using the Theory of Planned Behavior /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Understanding Purchase Intentions of Eco-Labeled Sportswear Using the Theory of Planned Behavior // Tijn Hidde Terwee.
作者:	Terwee, Tijn Hidde,
面頁冊數:	1 electronic resource (74 pages)
附註:	Source: Masters Abstracts International, Volume: 85-09.
Contained By:	Masters Abstracts International85-09.
標題:	Food. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30859954
ISBN:	9798381910667

Understanding Purchase Intentions of Eco-Labeled Sportswear Using the Theory of Planned Behavior /
Terwee, Tijn Hidde,

Understanding Purchase Intentions of Eco-Labeled Sportswear Using the Theory of Planned Behavior /Tijn Hidde Terwee. - 1 electronic resource (74 pages)

Source: Masters Abstracts International, Volume: 85-09.

The use of eco-labels is considered as an extremely effective marketing tool in communication a product's environmentally friendly and socially desirable characteristics. For consumes, it is a clear source of information.This study aims to investigate the relationship between the presence of an eco-label and consumer green purchase intention. Specifically, the use of an eco-label on sportswear was investigated.The Theory of Planned Behavior was applied in order to understand what drives purchase intention. Furthermore, it was assumed that environmental concern and price sensitivity could be the factor that effects the green purchase intention to buy eco-labeled sportswear.A total of N = 144 individuals participated in a between-subject online experimental survey. The main findings were that an eco-label influences green purchase intention positively via attitude and subjective norm. In addition, price sensitivity directly impacted the purchase intention of consumers. There was no significant evidence of differences between the direct effect of eco-labeled sportswear and non-eco-labeled sportswear.This study would be helpful for all managers of eco-label brands to gain insights in a way to increase consumers purchase intention and target the right consumers.

English

ISBN: 9798381910667Subjects--Topical Terms:

551593
Food.

Understanding Purchase Intentions of Eco-Labeled Sportswear Using the Theory of Planned Behavior /
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520 $a The use of eco-labels is considered as an extremely effective marketing tool in communication a product's environmentally friendly and socially desirable characteristics. For consumes, it is a clear source of information.This study aims to investigate the relationship between the presence of an eco-label and consumer green purchase intention. Specifically, the use of an eco-label on sportswear was investigated.The Theory of Planned Behavior was applied in order to understand what drives purchase intention. Furthermore, it was assumed that environmental concern and price sensitivity could be the factor that effects the green purchase intention to buy eco-labeled sportswear.A total of N = 144 individuals participated in a between-subject online experimental survey. The main findings were that an eco-label influences green purchase intention positively via attitude and subjective norm. In addition, price sensitivity directly impacted the purchase intention of consumers. There was no significant evidence of differences between the direct effect of eco-labeled sportswear and non-eco-labeled sportswear.This study would be helpful for all managers of eco-label brands to gain insights in a way to increase consumers purchase intention and target the right consumers.
520 $a A utilizacao de rotulos ecologicos e considerada como um instrumento de marketing extremamente eficaz na comunicacao das caracteristicas ecologicas e socialmente desejaveis de um produto. Para os consumidores, e uma clara fonte de informacao.Este estudo visa investigar a relacao entre a presenca de um rotulo ecologico e a intencao de compra verde do consumidor. Especificamente, foi investigada a utilizacao de um rotulo ecologico em vestuario desportivo.A Teoria do Comportamento Planeado foi aplicada a fim de compreender o que impulsiona a intencao de compra. Alem disso, presumiu-se que a preocupacao ambiental e a sensibilidade ao preco poderiam ser o factor que afecta a intencao de compra ecologica de vestuario de desporto com rotulo ecologico.Um total de N = 144 individuos participou num inquerito experimental em linha entre sujeitos. As principais conclusoes foram que um rotulo ecologico influencia positivamente a intencao de compra verde atraves da atitude e norma subjectiva. Alem disso, a sensibilidade ao preco influenciou directamente a intencao de compra dos consumidores. Nao houve provas significativas de diferencas entre o efeito directo do vestuario desportivo com rotulo ecologico e o vestuario desportivo sem rotulo ecologico.Este estudo seria util para todos os gestores de marcas com rotulo ecologico para obterem conhecimentos de forma a aumentar a intencao de compra dos consumidores e visar os consumidores certos.
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