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The Impact of Portuguese Consumers' ...

Pereira, Beatriz de Ferreira Pimenta Mouta e,

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The Impact of Portuguese Consumers' Emotional State in their Tendency to Engage in Exploratory Buying Behavior and to Purchase Innovative Products = = O Impacto do Estado Emocional dos Consumidores na Sua Tendencia de se Envolver em Comportamentos de Compra Exploratorios e na Compra de Produtos /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Impact of Portuguese Consumers' Emotional State in their Tendency to Engage in Exploratory Buying Behavior and to Purchase Innovative Products =/ Beatriz de Ferreira Pimenta Mouta e Pereira.
其他題名:	O Impacto do Estado Emocional dos Consumidores na Sua Tendencia de se Envolver em Comportamentos de Compra Exploratorios e na Compra de Produtos /
作者:	Pereira, Beatriz de Ferreira Pimenta Mouta e,
面頁冊數:	1 electronic resource (78 pages)
附註:	Source: Masters Abstracts International, Volume: 83-09.
Contained By:	Masters Abstracts International83-09.
標題:	Impulse buying. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28992313
ISBN:	9798209809180

The Impact of Portuguese Consumers' Emotional State in their Tendency to Engage in Exploratory Buying Behavior and to Purchase Innovative Products = = O Impacto do Estado Emocional dos Consumidores na Sua Tendencia de se Envolver em Comportamentos de Compra Exploratorios e na Compra de Produtos /
Pereira, Beatriz de Ferreira Pimenta Mouta e,

The Impact of Portuguese Consumers' Emotional State in their Tendency to Engage in Exploratory Buying Behavior and to Purchase Innovative Products =O Impacto do Estado Emocional dos Consumidores na Sua Tendencia de se Envolver em Comportamentos de Compra Exploratorios e na Compra de Produtos /Beatriz de Ferreira Pimenta Mouta e Pereira. - 1 electronic resource (78 pages)

Source: Masters Abstracts International, Volume: 83-09.

Over time, the study of emotions has shown the great effect they have on the way individuals think, judge and consequently act, influencing their behavior. As consumers, their decision-making process also varies according to the choice to be made. And, in such a competitive world where companies differentiate themselves by innovation, what impact will their emotional state have on their final purchasing decision when faced with innovative goods? This dissertation aims to analyze the impact of the Portuguese consumers' emotional state at the moment of the buying decision on their tendency to get involved on exploratory behaviors as well as on their final decision. The key results show that being in a positive mood increases the probability of consumers getting involved in an exploratory buying behavior and yet, the more they like to shop around and look at displays, the greater the tendency to buy innovative products. Furthermore, it has been concluded that those individuals who feel more cautious about trying new products are less likely to buy innovative products. This is due to the risk involved, namely possible losses of money and time, if expectations do not correspond to reality. In order to overcome this obstacle of the buyers, strategies that Managers can adopt to decrease these risks are also discussed, in order to potentialize their sales, and consequently, the firm's results.

English

ISBN: 9798209809180Subjects--Topical Terms:

3490547
Impulse buying.

The Impact of Portuguese Consumers' Emotional State in their Tendency to Engage in Exploratory Buying Behavior and to Purchase Innovative Products = = O Impacto do Estado Emocional dos Consumidores na Sua Tendencia de se Envolver em Comportamentos de Compra Exploratorios e na Compra de Produtos /
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520 $a Over time, the study of emotions has shown the great effect they have on the way individuals think, judge and consequently act, influencing their behavior. As consumers, their decision-making process also varies according to the choice to be made. And, in such a competitive world where companies differentiate themselves by innovation, what impact will their emotional state have on their final purchasing decision when faced with innovative goods? This dissertation aims to analyze the impact of the Portuguese consumers' emotional state at the moment of the buying decision on their tendency to get involved on exploratory behaviors as well as on their final decision. The key results show that being in a positive mood increases the probability of consumers getting involved in an exploratory buying behavior and yet, the more they like to shop around and look at displays, the greater the tendency to buy innovative products. Furthermore, it has been concluded that those individuals who feel more cautious about trying new products are less likely to buy innovative products. This is due to the risk involved, namely possible losses of money and time, if expectations do not correspond to reality. In order to overcome this obstacle of the buyers, strategies that Managers can adopt to decrease these risks are also discussed, in order to potentialize their sales, and consequently, the firm's results.
520 $a Ao longo do tempo, o estudo das emocoes tem mostrado o grande efeito que elas apresentam na forma como os individuos pensam, julgam e consequentemente, agem, influenciando por isso, o seu comportamento. Enquanto consumidores, o seu processo de tomada de decisao tambem varia conforme a escolha a ser feita. E, num mundo tao competitivo onde as empresas se diferenciam pela inovacao, que impacto tera o seu estado emocional na sua decisao de compra final quando confrontados com bens inovadores? Esta dissertacao tem como objetivo analisar o impacto do estado emocional dos consumidores Portugueses no momento da decisao de compra na sua tendencia em se envolver em comportamentos exploratorios assim como na sua decisao final.Os resultados chave mostram que estar num mood positivo faz com que aumente a probabilidade dos consumidores se envolverem num comportamento de compra exploratorio e ainda que, quanto mais eles gostam de fazer compras e olhar para as montras, maior a tendencia de comprarem produtos inovadores. Para alem disto, foi ainda concluido que aqueles individuos que se sentem mais prudentes em experimentar produtos novos tem uma menor probabilidade de comprar produtos inovadores. Isto deve-se ao risco envolvido, nomeadamente possiveis perdas de dinheiro e tempo, caso as expectativas nao correspondam a realidade. De modo a ultrapassar este entrave dos compradores, sao ainda discutidas estrategias que os Managers podem adotar para a diminuicao desses riscos, de modo a potencializar as suas vendas, e consequentemente, os resultados da empresa.
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