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Retail Therapy or an Urge to Splurge...

Chow, Angel,

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Retail Therapy or an Urge to Splurge: A Study of Impulse Buying Among University Students /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Retail Therapy or an Urge to Splurge: A Study of Impulse Buying Among University Students // Angel Chow.
作者:	Chow, Angel,
面頁冊數:	1 electronic resource (214 pages)
附註:	Source: Masters Abstracts International, Volume: 82-09.
Contained By:	Masters Abstracts International82-09.
標題:	Impulse buying. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28372160
ISBN:	9798597049977

Retail Therapy or an Urge to Splurge: A Study of Impulse Buying Among University Students /
Chow, Angel,

Retail Therapy or an Urge to Splurge: A Study of Impulse Buying Among University Students /Angel Chow. - 1 electronic resource (214 pages)

Source: Masters Abstracts International, Volume: 82-09.

A prevalent phenomenon described as "an unplanned purchase" that is based on sudden, powerful and persistent urge to possess an item immediately without deliberate decision-making, impulse buying tendency is often aroused by an exposure to external stimuli and associated with an emotional response. It has linkage to retail therapy, as consumers make impulse purchases to elevate unpleasant mood states or to compensate for psychological deficiencies. However, impulse buyers tend to neglect long-term consequences of impulse purchases ultimately impacting their mental and financial wellbeing. The present study responded to the need for more theoretical and empirical assessments of factors influencing impulse buying in different population subgroups (e.g., post-secondary students) and in new setting (e.g., Saskatchewan, Canada). Drawing on Trait Activation Theory, the study adopted an integrative approach from various disciplines to examine impulse buying as the interplay of several internal motivators, external triggers, and situational factors, using original data obtained through self-administered questionnaires from 415 undergraduate students attending a public university in Saskatchewan. The purpose of this study is to provide a more comprehensive understanding of the processes involved in impulse buying including tendency, predictors and post-purchase consequences and evaluations which influence coping strategies used in dealing with post-purchase dissatisfaction. A total of 18 hypotheses were proposed, of which 9 were supported by the statistical analyses undertaken. In line with past research, impulse buying resulted from the interplay of several predictors, including materialism as centrality, self-control, self-regulation strategy, social influence, self-discrepancy motivation, retail environment and money availability. Of these, internal personality traits contributed more significantly to impulse buying, with the centrality aspect of materialism making the strongest contribution. A positive association was found between impulse buying tendency and compulsive buying and between these and financial problems. Individuals who experienced feelings of guilt following impulse buying were more likely to use problem-focused or non-avoidant emotion-focused coping strategies, whereas those who experienced feelings of shame tended to use avoidant coping strategies in post-purchase evaluations. The study concludes by addressing implications of the findings and evaluating usefulness of utilizing a more comprehensive theoretical model in understanding the processes of impulse buying of university students.

English

ISBN: 9798597049977Subjects--Topical Terms:

3490547
Impulse buying.
Subjects--Index Terms:

Impulse spending

Retail Therapy or an Urge to Splurge: A Study of Impulse Buying Among University Students /
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520 $a A prevalent phenomenon described as "an unplanned purchase" that is based on sudden, powerful and persistent urge to possess an item immediately without deliberate decision-making, impulse buying tendency is often aroused by an exposure to external stimuli and associated with an emotional response. It has linkage to retail therapy, as consumers make impulse purchases to elevate unpleasant mood states or to compensate for psychological deficiencies. However, impulse buyers tend to neglect long-term consequences of impulse purchases ultimately impacting their mental and financial wellbeing. The present study responded to the need for more theoretical and empirical assessments of factors influencing impulse buying in different population subgroups (e.g., post-secondary students) and in new setting (e.g., Saskatchewan, Canada). Drawing on Trait Activation Theory, the study adopted an integrative approach from various disciplines to examine impulse buying as the interplay of several internal motivators, external triggers, and situational factors, using original data obtained through self-administered questionnaires from 415 undergraduate students attending a public university in Saskatchewan. The purpose of this study is to provide a more comprehensive understanding of the processes involved in impulse buying including tendency, predictors and post-purchase consequences and evaluations which influence coping strategies used in dealing with post-purchase dissatisfaction. A total of 18 hypotheses were proposed, of which 9 were supported by the statistical analyses undertaken. In line with past research, impulse buying resulted from the interplay of several predictors, including materialism as centrality, self-control, self-regulation strategy, social influence, self-discrepancy motivation, retail environment and money availability. Of these, internal personality traits contributed more significantly to impulse buying, with the centrality aspect of materialism making the strongest contribution. A positive association was found between impulse buying tendency and compulsive buying and between these and financial problems. Individuals who experienced feelings of guilt following impulse buying were more likely to use problem-focused or non-avoidant emotion-focused coping strategies, whereas those who experienced feelings of shame tended to use avoidant coping strategies in post-purchase evaluations. The study concludes by addressing implications of the findings and evaluating usefulness of utilizing a more comprehensive theoretical model in understanding the processes of impulse buying of university students.
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650 4 $a Shopping. $3 556069
653 $a Impulse spending
653 $a Spending habits
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690 $a 0338
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