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Think bigger = how to innovate /

Iyengar, Sheena.

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Think bigger = how to innovate /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Think bigger/ Sheena Iyengar.
其他題名:	how to innovate /
作者:	Iyengar, Sheena.
出版者:	New York :Columbia University Press, : c2023.,
面頁冊數:	1 online resource.
標題:	Problem solving. -
電子資源:	https://www.degruyterbrill.com/isbn/9780231552837
ISBN:	9780231552837

Think bigger = how to innovate /
Iyengar, Sheena.

Think biggerhow to innovate /[electronic resource] :Sheena Iyengar. - 1st ed. - New York :Columbia University Press,c2023. - 1 online resource.

Includes bibliographical references and index.

"Over the past few years, Sheena Iyengar and William Duggan have developed and taught original course material at Columbia Business School that applies a new method of creative thinking to innovation problems of all kinds. It draws from recent advances in cognitive psychology and gives guidance on converting the natural methodology of creative thinkers throughout history to a formal method readers can teach and learn in a conventional classroom workshop setting. The heart of the method is a wide and thorough search for relevant examples beyond what you currently know: that is how you think bigger. Some steps make sure the problem itself is realistic, ambitious, and something that matches your own desires - so you truly want to solve it. Other steps help you arrive at a new combination of relevant examples that solve the problem in a way that other people understand and accept. They call this method Think Bigger, and this eponymous book will cover the theoretical concepts, leading teachers and students through the method step-by-step. There are six major steps in all, each presented as a teaching session lecture-style and as a chapter in the book. The course exercises are covered in a separate Workbook"--

ISBN: 9780231552837

LCCN: 2022032390Subjects--Topical Terms:

516855
Problem solving.

LC Class. No.: BF449

Dewey Class. No.: 153.4/3

Think bigger = how to innovate /
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520 $a "Over the past few years, Sheena Iyengar and William Duggan have developed and taught original course material at Columbia Business School that applies a new method of creative thinking to innovation problems of all kinds. It draws from recent advances in cognitive psychology and gives guidance on converting the natural methodology of creative thinkers throughout history to a formal method readers can teach and learn in a conventional classroom workshop setting. The heart of the method is a wide and thorough search for relevant examples beyond what you currently know: that is how you think bigger. Some steps make sure the problem itself is realistic, ambitious, and something that matches your own desires - so you truly want to solve it. Other steps help you arrive at a new combination of relevant examples that solve the problem in a way that other people understand and accept. They call this method Think Bigger, and this eponymous book will cover the theoretical concepts, leading teachers and students through the method step-by-step. There are six major steps in all, each presented as a teaching session lecture-style and as a chapter in the book. The course exercises are covered in a separate Workbook"-- $c Provided by publisher.
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