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Strategic integrated marketing communications

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic integrated marketing communications/ Larry Percy.
作者:	Percy, Larry.
出版者:	London :Routledge, Taylor & Francis Group, : 2023.,
面頁冊數:	1 online resource (xiv, 303 p.) :ill. (black and white)
標題:	Communication in marketing. -
電子資源:	https://www.taylorfrancis.com/books/9781003169635
ISBN:	9781003169635

Strategic integrated marketing communications
Percy, Larry.

Strategic integrated marketing communications[electronic resource] /Larry Percy. - Fourth edition. - London :Routledge, Taylor & Francis Group,2023. - 1 online resource (xiv, 303 p.) :ill. (black and white)

Includes bibliographical references and index.

ISBN: 9781003169635Subjects--Topical Terms:

584906
Communication in marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.123 / .P475 2023eb

Dewey Class. No.: 658.8/02

Strategic integrated marketing communications
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035 $a 9781003169635
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245 1 0 $a Strategic integrated marketing communications $h [electronic resource] / $c Larry Percy.
250 $a Fourth edition.
260 $a London : $b Routledge, Taylor & Francis Group, $c 2023.
300 $a 1 online resource (xiv, 303 p.) : $b ill. (black and white)
504 $a Includes bibliographical references and index.
650 0 $a Communication in marketing. $3 584906
650 0 $a Strategic planning. $3 528149
655 4 $a Electronic books. $2 lcsh $3 542853
856 4 0 $u https://www.taylorfrancis.com/books/9781003169635

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