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Augmented Reality Next Generation th...

Neto, Joao Filipe Pacheco.

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Augmented Reality Next Generation the Future of Customer Experience.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Augmented Reality Next Generation the Future of Customer Experience./
Author:	Neto, Joao Filipe Pacheco.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2024,
Description:	84 p.
Notes:	Source: Masters Abstracts International, Volume: 86-02.
Contained By:	Masters Abstracts International86-02.
Subject:	Software. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31213359
ISBN:	9798383900673

Augmented Reality Next Generation the Future of Customer Experience.
Neto, Joao Filipe Pacheco.

Augmented Reality Next Generation the Future of Customer Experience. - Ann Arbor : ProQuest Dissertations & Theses, 2024 - 84 p.

Source: Masters Abstracts International, Volume: 86-02.

Thesis (M.C.S.)--Universidade NOVA de Lisboa (Portugal), 2024.

The constant evolution of technology makes it hard for many companies to keep up with the trends and adapt to the shifts in the consumer's needs. One of the latest trends in the technology world is the use of mixed reality to enhance both brand productivity as well as customer experience. Virtual reality (VR) and augmented reality (AR) are the two most prominent technologies in this field, given their potential to create unique and immersive experiences. Although increasingly more popular, these technologies are yet to reach their potential to change the way we live our everyday lives.Retail is a prime example of an industry that is both benefiting greatly from the transition to digitalandalso suffering from it. Withthe rise of ecommerce, many consumers choose to shop using online retailers instead of going to the physical stores. The convenient and easy access to information and a wide variety of products from the comfort of their homes makes it hard to justify the trip to a traditional shop. This leads to the decay of in-store shopping culture, but also opens the opportunity to merge the physical and the online aspects of shopping to create unique experiences. Taking this into consideration, our objective with this project is to provide the customers at SL Benfica's store (as t_insight is Benfica's Digital Marketing and Design Agency) with a unique AR experience that captivates them and motivates them into coming back to the store.AR headsets and smart glasses are an up-and-coming trend that allows users to experience AR in a more natural way, while also bringing a new level of immersion, but these devices are still out of reach for much ofmuch of the population. By combining the well established mobile AR technologies with a smartphone head-mounted display, we created a system capable of both traditional hand-held experiences, and immersion like a dedicated AR device. The versatility inherent to our solution makes it suitable for many scenarios, including tackling the problems affecting traditional retail stores. Our application will keep the customers engaged by having multisensory events across the store, introducing the "wow" factor, as well as providing all the information they need to make the best purchasing decisions.

ISBN: 9798383900673Subjects--Topical Terms:

619355
Software.

Augmented Reality Next Generation the Future of Customer Experience.
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502 $a Thesis (M.C.S.)--Universidade NOVA de Lisboa (Portugal), 2024.
520 $a The constant evolution of technology makes it hard for many companies to keep up with the trends and adapt to the shifts in the consumer's needs. One of the latest trends in the technology world is the use of mixed reality to enhance both brand productivity as well as customer experience. Virtual reality (VR) and augmented reality (AR) are the two most prominent technologies in this field, given their potential to create unique and immersive experiences. Although increasingly more popular, these technologies are yet to reach their potential to change the way we live our everyday lives.Retail is a prime example of an industry that is both benefiting greatly from the transition to digitalandalso suffering from it. Withthe rise of ecommerce, many consumers choose to shop using online retailers instead of going to the physical stores. The convenient and easy access to information and a wide variety of products from the comfort of their homes makes it hard to justify the trip to a traditional shop. This leads to the decay of in-store shopping culture, but also opens the opportunity to merge the physical and the online aspects of shopping to create unique experiences. Taking this into consideration, our objective with this project is to provide the customers at SL Benfica's store (as t_insight is Benfica's Digital Marketing and Design Agency) with a unique AR experience that captivates them and motivates them into coming back to the store.AR headsets and smart glasses are an up-and-coming trend that allows users to experience AR in a more natural way, while also bringing a new level of immersion, but these devices are still out of reach for much ofmuch of the population. By combining the well established mobile AR technologies with a smartphone head-mounted display, we created a system capable of both traditional hand-held experiences, and immersion like a dedicated AR device. The versatility inherent to our solution makes it suitable for many scenarios, including tackling the problems affecting traditional retail stores. Our application will keep the customers engaged by having multisensory events across the store, introducing the "wow" factor, as well as providing all the information they need to make the best purchasing decisions.
520 $a A constante evolucao da tecnologia torna dificil para muitas empresas acompanhar as tendencias e adaptar-se as mudancas nas necessidades do consumidor. A realidade virtual (RV) e a realidade aumentada (RA), sao as duas tecnologias com maior destaque neste campo, dado o seu potencial para criar experiencias unicas e imersivas. Estas tecnologias tem a capacidade de mudar a forma como olhamos e interagimos com o mundo que nos rodeia, mas ainda estao longe de alcancar o seu potencial.O comercio e um excelente exemplo de uma industria que tira grande partido da transicao para o digital, mas que tambem sofre com esta mudanca. Com a ascensao do comercio eletronico, muitos consumidores optam por fazer as suas compras atraves de plataformas online em vez de se dirigirem a loja fisica. O comodo e facil acesso a toda a informacao de que necessitam, juntamente com a grande variedade de produtos disponiveis, tudo a distancia de um clique, torna dificil justificar o deslocamento a uma loja. Estes fatores tem contribuido para a diminuicao de trafego de clientes nas lojas tradicionais, mas tambem trazem a oportunidade para as marcas reinventarem a sua experiencia de loja. Tendo isto em conta, o nosso objetivo com este projeto e proporcionar aos clientes da loja do SL Benfica (sendo a t_insight a sua agencia de Digital Marketing and Design) uma experiencia unica de realidade aumentada que motive a sua ida a loja."Headsets"e "smart glasses"de realidade aumentada sao uma das mais recentes tendencias nesta area, permitindo viver estas experiencias de forma mais natural e imersiva, no entanto, estes dispositivos encontram-se ainda fora do alcanca da maior parte dos consumidores. Combinando as atuais tecnologias de realidade aumentada movel com um "headset"para telemoveis, criamos um sistema capaz de produzir conteudo de forma tradicional, ou com nivel de imersao semelhante aos dispositivos especializados. A versatilidade da nossa solucao torna-a capaz de ser integrada em varios cenarios, incluindo na resolucao dos atuais problemas na area do comercio em loja. Como tal, a nossa aplicacao ira cativar e surpreender os nossos utilizadores mediante eventos com conteudo virtual que podem ser encontrados ao longo da loja, para alem de facilitar o acesso a informacao.
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