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Changing Market Environment in Priva...

Gruterich, Maria.

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Changing Market Environment in Private Banking : a Quantitative Study of the Dach Private Banking Market Investigating Customer Behaviour with a Focus on Personality Traits.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Changing Market Environment in Private Banking : a Quantitative Study of the Dach Private Banking Market Investigating Customer Behaviour with a Focus on Personality Traits./
作者:	Gruterich, Maria.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2023,
面頁冊數:	82 p.
附註:	Source: Masters Abstracts International, Volume: 85-09.
Contained By:	Masters Abstracts International85-09.
標題:	Generations. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30859980
ISBN:	9798381916928

Changing Market Environment in Private Banking : a Quantitative Study of the Dach Private Banking Market Investigating Customer Behaviour with a Focus on Personality Traits.
Gruterich, Maria.

Changing Market Environment in Private Banking : a Quantitative Study of the Dach Private Banking Market Investigating Customer Behaviour with a Focus on Personality Traits. - Ann Arbor : ProQuest Dissertations & Theses, 2023 - 82 p.

Source: Masters Abstracts International, Volume: 85-09.

Thesis (M.M.)--Universidade Catolica Portuguesa (Portugal), 2023.

The Private Banking segment faces several dynamics in the market environment, pressuring its profitability and threatening its longterm existence. Based on an extensive literature review and quantitative data collection, this thesis aims at clarifying incumbent banks' action fields and their challenges to counteract. Survey results about customers' behaviour, needs and expectations in Private Banking identify broad consent in digital infrastructure endorsement, cost awareness and little significance of human advisors. However, varying opinions are found on unrelated banking approaches. Propensities in this context are statistically significantly influenced by (a) Age, (b) Time spent with financial concerns and (c) Personality Traits. The author concludes the need for digital upgrades. Additionally, Private Banking institutions should consider a differentiated customer approach for new controversial business forms to retain and acquire classic Private Banking customers as well as attract potential future targ et groups.

ISBN: 9798381916928Subjects--Topical Terms:

586203
Generations.

Changing Market Environment in Private Banking : a Quantitative Study of the Dach Private Banking Market Investigating Customer Behaviour with a Focus on Personality Traits.
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245 1 0 $a Changing Market Environment in Private Banking : a Quantitative Study of the Dach Private Banking Market Investigating Customer Behaviour with a Focus on Personality Traits.
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520 $a The Private Banking segment faces several dynamics in the market environment, pressuring its profitability and threatening its longterm existence. Based on an extensive literature review and quantitative data collection, this thesis aims at clarifying incumbent banks' action fields and their challenges to counteract. Survey results about customers' behaviour, needs and expectations in Private Banking identify broad consent in digital infrastructure endorsement, cost awareness and little significance of human advisors. However, varying opinions are found on unrelated banking approaches. Propensities in this context are statistically significantly influenced by (a) Age, (b) Time spent with financial concerns and (c) Personality Traits. The author concludes the need for digital upgrades. Additionally, Private Banking institutions should consider a differentiated customer approach for new controversial business forms to retain and acquire classic Private Banking customers as well as attract potential future targ et groups.
520 $a O segmento da Private Banking enfrenta varias dinamicas no ambiente do mercado, pressionando a sua rentabilidade e ameacando a sua existencia a longo prazo. Com base numa extensa revisao bibliografica e recolha de dados quantitativos, esta tese visa clarificar os campos de accao e os seus desafios para contrariar. Os resultados do inquerito sobre o comportamento, necessidades e expectativas dos clientes no Private Banking identificam um amplo consenso no endosso de infraestruturas digitais, consciencia de custos e pouca importancia dos conselheiros humanos. No entanto, existem diferentes opinioes sobre abordagens bancarias nao relacionadas. As propensoes neste contexto sao estatisticamente influenciadas (a) pela idade, (b) pelo tempo gasto com preocupacoes financeiras e (c) pelos tracos de personalidade. O autor conclui a necessidade de actualizacoes digitais. Alem disso, as instituicoes de Private Banking devem considerar uma abordagem diferenciada para novas formas de negocio controversas a fim de reter e adquirir clientes classicos do Private Banking, bem como atrair potenciais gruposalvo futuros.
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