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Why is This Green? A Mixed Methods E...

Bradbury, Daniel R.

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Why is This Green? A Mixed Methods Extension of the Green Consumer Literature.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Why is This Green? A Mixed Methods Extension of the Green Consumer Literature./
Author:	Bradbury, Daniel R.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2023,
Description:	169 p.
Notes:	Source: Dissertations Abstracts International, Volume: 85-12, Section: B.
Contained By:	Dissertations Abstracts International85-12B.
標題:	Home economics. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30528686
ISBN:	9798382778051

Why is This Green? A Mixed Methods Extension of the Green Consumer Literature.
Bradbury, Daniel R.

Why is This Green? A Mixed Methods Extension of the Green Consumer Literature. - Ann Arbor : ProQuest Dissertations & Theses, 2023 - 169 p.

Source: Dissertations Abstracts International, Volume: 85-12, Section: B.

Thesis (Ph.D.)--The Florida State University, 2023.

The marketing literature on consumer responses to environmentally friendly programs, products, and communications (together referred to as "green initiatives") is widely diverse in operationalizations and definitions, varied in outcomes and moderators, and limited in comparable characteristics. The three essays proposed for this dissertation offer a reconciliation of this broad literature stream and empirically test a new conceptualization of green perceptions, developed with a grounded theory approach. This dissertation offers three contributions to the literature. First, a comprehensive model based on a systematic review of the existing literature is offered. Second, a new conceptualization of green perceptions, the first to be multidimensional, is developed and tested. Third, this new conceptualization is nomologically validated across different types of green initiatives.

ISBN: 9798382778051Subjects--Topical Terms:

551902
Home economics.
Subjects--Index Terms:

Corporate social responsibility

Why is This Green? A Mixed Methods Extension of the Green Consumer Literature.
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