東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁 到查詢結果 [ null ]

切換: 標籤 | MARC模式 | ISBD

Finding the loudest megaphone: Recog...

Stern, Matthew T.

Linked to FindBook

Google Book

Amazon

博客來

Finding the loudest megaphone: Recognition rewards and narcissistic investors.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Finding the loudest megaphone: Recognition rewards and narcissistic investors./
Author:	Stern, Matthew T.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2016,
Description:	134 p.
Notes:	Source: Dissertations Abstracts International, Volume: 78-07, Section: A.
Contained By:	Dissertations Abstracts International78-07A.
Subject:	Personality psychology. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10301928
ISBN:	9781369468212

Finding the loudest megaphone: Recognition rewards and narcissistic investors.
Stern, Matthew T.

Finding the loudest megaphone: Recognition rewards and narcissistic investors. - Ann Arbor : ProQuest Dissertations & Theses, 2016 - 134 p.

Source: Dissertations Abstracts International, Volume: 78-07, Section: A.

Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2016.

.

The JOBS Act of 2012 established the regulatory infrastructure for crowdfunding platforms to offer securities t o the public. The institutional framework of securities-based crowdfunding platforms adopts aspects of venture capital and rewards-based crowdfunding markets, with startups offering rewards in addition to equity. Using an experiment, I investigate whether a certain type of reward, which I call a recognition reward, tends to attract a narcissistic investor base, which, in turn, leads to an increase in a startup's social media presence. I provide evidence that higher levels of narcissism are associated with a higher value being placed on recognition rewards. In addition I find that narcissists are more likely to post about their investment on social media, and that this is especially true when rewards are offered. A simulation analysis suggests that offering recognition rewards increases the chances that a crowdfunding campaign will be funded and that its investors will post about it on social media. Since higher levels of narcissism are associated with a greater number of friends and followers on social media websites, the simulation also shows that more people are likely to be exposed to the crowdfunding campaign when recognition rewards are offered to investors. Social media exposure allows crowdfunding campaigns to gain attention via social media without violating the restrictions placed on general solicitation, and may also lead to increased advertisement of their products after a campaign is completed.

ISBN: 9781369468212Subjects--Topical Terms:

2144789
Personality psychology.
Subjects--Index Terms:

Crowdfunding

Finding the loudest megaphone: Recognition rewards and narcissistic investors.
LDR:02717nmm a2200385 4500 001 2400563
005 20240930105231.5
006 m o d
007 cr#unu||||||||
008 251215s2016 ||||||||||||||||| ||eng d
020 $a 9781369468212
035 $a (MiAaPQ)AAI10301928
035 $a (MiAaPQ)90803
035 $a AAI10301928
040 $a MiAaPQ $c MiAaPQ
100 1 $a Stern, Matthew T. $3 3770618
245 1 0 $a Finding the loudest megaphone: Recognition rewards and narcissistic investors.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2016
300 $a 134 p.
500 $a Source: Dissertations Abstracts International, Volume: 78-07, Section: A.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: Elliott, Wynter B.
502 $a Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2016.
506 $a .
520 $a The JOBS Act of 2012 established the regulatory infrastructure for crowdfunding platforms to offer securities t o the public. The institutional framework of securities-based crowdfunding platforms adopts aspects of venture capital and rewards-based crowdfunding markets, with startups offering rewards in addition to equity. Using an experiment, I investigate whether a certain type of reward, which I call a recognition reward, tends to attract a narcissistic investor base, which, in turn, leads to an increase in a startup's social media presence. I provide evidence that higher levels of narcissism are associated with a higher value being placed on recognition rewards. In addition I find that narcissists are more likely to post about their investment on social media, and that this is especially true when rewards are offered. A simulation analysis suggests that offering recognition rewards increases the chances that a crowdfunding campaign will be funded and that its investors will post about it on social media. Since higher levels of narcissism are associated with a greater number of friends and followers on social media websites, the simulation also shows that more people are likely to be exposed to the crowdfunding campaign when recognition rewards are offered to investors. Social media exposure allows crowdfunding campaigns to gain attention via social media without violating the restrictions placed on general solicitation, and may also lead to increased advertisement of their products after a campaign is completed.
590 $a School code: 0090.
650 4 $a Personality psychology. $3 2144789
653 $a Crowdfunding
653 $a Narcissism
653 $a Social media
690 $a 0272
690 $a 0625
710 2 $a University of Illinois at Urbana-Champaign. $b Accountancy. $3 2096530
773 0 $t Dissertations Abstracts International $g 78-07A.
790 $a 0090
791 $a Ph.D.
792 $a 2016
793 $a English
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10301928