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Are Ugly Products Cool? a Study on R...

Faria, Francisca Mastbaum.

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Are Ugly Products Cool? a Study on Rebelliousness and Product Design Preferences.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Are Ugly Products Cool? a Study on Rebelliousness and Product Design Preferences./
Author:	Faria, Francisca Mastbaum.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	54 p.
Notes:	Source: Masters Abstracts International, Volume: 85-11.
Contained By:	Masters Abstracts International85-11.
Subject:	Child development. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31008873
ISBN:	9798382666716

Are Ugly Products Cool? a Study on Rebelliousness and Product Design Preferences.
Faria, Francisca Mastbaum.

Are Ugly Products Cool? a Study on Rebelliousness and Product Design Preferences. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 54 p.

Source: Masters Abstracts International, Volume: 85-11.

Thesis (M.M.)--Universidade NOVA de Lisboa (Portugal), 2021.

Previous research has shown that consumers often prefer aesthetically pleasing over ugly products. However, a question arises whether this is always the case. This research examines whether consumers who are rebellious may perceive ugly products as cool and subsequently prefer these over beautiful ones. To test this prediction, an experiment was conducted ,and data was analyzed using Hayes Model 1, ANOVA and ANCOVA. The results showed that rebelliousness is not related to perception of coolness on ugly products, but originality is. Finally, possible future mechanisms are suggested, and managerial implications are discussed based on the findings.

ISBN: 9798382666716Subjects--Topical Terms:

515512
Child development.

Are Ugly Products Cool? a Study on Rebelliousness and Product Design Preferences.
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