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An Impact of Bancassurance Product o...

Gujral, Tripti M.

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An Impact of Bancassurance Product on Banking Business in India: An In-Depth Study.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	An Impact of Bancassurance Product on Banking Business in India: An In-Depth Study./
作者:	Gujral, Tripti M.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2014,
面頁冊數:	322 p.
附註:	Source: Dissertations Abstracts International, Volume: 78-09, Section: A.
Contained By:	Dissertations Abstracts International78-09A.
標題:	Finance. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10305983
ISBN:	9781369495362

An Impact of Bancassurance Product on Banking Business in India: An In-Depth Study.
Gujral, Tripti M.

An Impact of Bancassurance Product on Banking Business in India: An In-Depth Study. - Ann Arbor : ProQuest Dissertations & Theses, 2014 - 322 p.

Source: Dissertations Abstracts International, Volume: 78-09, Section: A.

Thesis (Ph.D.)--Maharaja Sayajirao University of Baroda (India), 2014.

The banking and insurance industries have developed rapidly in the changing and challenging economic environment all over the world. Due to merging of global financial markets, development of new technologies, universalization of banking industries and with the expansion of non-banking activities, the insurance industry has globally brought in new channels of distribution into existence.This has given rise to a new form of business wherein two big financial institutions have come together and have integrated all their strength and efforts to generate new means of marketing for encouraging their products and services. When these two join together it gives birth to "BANCASSURANCE".Bancassurance is the allocation of insurance products through the huge network of banks whereby, banks act as a distribution channel for providing varieties of banking and investment products and services. In simple words we can say bancassurance tries to develop synergies between both - insurance companies and banks.The distribution of insurance products through banks is helpful not only to the insurance and banking companies but also to the customers. The growth of bancassurance depends on how well banks and insurance companies are able to conquer the operational challenges that are frequently thrown at them.

ISBN: 9781369495362Subjects--Topical Terms:

542899
Finance.
Subjects--Index Terms:

India

An Impact of Bancassurance Product on Banking Business in India: An In-Depth Study.
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