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To Ticket or Not to Ticket: Revenue ...

Konopka, Katrina Marie.

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To Ticket or Not to Ticket: Revenue Generation Through Ticket Sales at Olympic Sporting Events.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	To Ticket or Not to Ticket: Revenue Generation Through Ticket Sales at Olympic Sporting Events./
作者:	Konopka, Katrina Marie.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2023,
面頁冊數:	47 p.
附註:	Source: Masters Abstracts International, Volume: 85-02.
Contained By:	Masters Abstracts International85-02.
標題:	Recreation. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30530251
ISBN:	9798380135832

To Ticket or Not to Ticket: Revenue Generation Through Ticket Sales at Olympic Sporting Events.
Konopka, Katrina Marie.

To Ticket or Not to Ticket: Revenue Generation Through Ticket Sales at Olympic Sporting Events. - Ann Arbor : ProQuest Dissertations & Theses, 2023 - 47 p.

Source: Masters Abstracts International, Volume: 85-02.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2023.

Olympic sports have shown significant popularity through both the Olympic Games and intercollegiate athletics. Currently Olympic sports are considered "non-revenue" generating within intercollegiate athletics and rely heavily upon the funds from football and men's basketball. The following thesis analyzes Power 5 NCAA volleyball ticketing practices and its relationship to attendance, providing the opportunity for additional revenue generation within an athletic department. Utilizing a range of independent variables controlling for fan attendance, the following study reveals ticketing is not a statistically significant driver of fan attendance. The random effects regression model revealed a variety of other factors including promotions, home team and visiting team success, and proximity of schools had an effect on attendance. This study ultimately can be utilized to help inform administrator decisions regarding team's schedule to improve attendance.

ISBN: 9798380135832Subjects--Topical Terms:

535376
Recreation.
Subjects--Index Terms:

Olympic sports

To Ticket or Not to Ticket: Revenue Generation Through Ticket Sales at Olympic Sporting Events.
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653 $a Ticketing
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