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Chinese Female Representation on Sho...

Zeng, Shuwei.

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Chinese Female Representation on Short Video Applications and Their Perception : Douyin (TikTok) as a Case Study.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Chinese Female Representation on Short Video Applications and Their Perception : Douyin (TikTok) as a Case Study./
Author:	Zeng, Shuwei.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2023,
Description:	147 p.
Notes:	Source: Masters Abstracts International, Volume: 85-09.
Contained By:	Masters Abstracts International85-09.
Subject:	Internet. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30860260
ISBN:	9798381914375

Chinese Female Representation on Short Video Applications and Their Perception : Douyin (TikTok) as a Case Study.
Zeng, Shuwei.

Chinese Female Representation on Short Video Applications and Their Perception : Douyin (TikTok) as a Case Study. - Ann Arbor : ProQuest Dissertations & Theses, 2023 - 147 p.

Source: Masters Abstracts International, Volume: 85-09.

Thesis (M.C.S.)--Universidade Catolica Portuguesa (Portugal), 2023.

This item must not be sold to any third party vendors.

Gender studies and media scholars have highlighted that female representation in media has impacted how women perceive themselves. In China, prior studies have suggested that the one-dimensional and marginalized female images in media since the 1980s have had an impact on the change in Chinese women's gender identity. Surveys and research have proposed that women's identity has transformed towards traditional norms which tightly associate their value with marriage and domestic responsibility. Several studies argued that the issue of problematic female representation had partially progressed with the popularity of social media, including Douyin (the Chinese version of TikTok). However, recent literatures suggested that too little emphasis has been placed on the female representations of Douyin and its reception of women.This dissertation strives to provide an understanding of how women's representations were constructed and perceived on short-video applications in China, using Douyin (Chinese version of TikTok) as the case of the study. The study focuses on the gender perception embodied in the representations posted by accounts presenting as women and their reception of audiences presenting as women. We have employed a qualitative methodology, using content analysis and semiotics to analyze our samples. Samples were selected from popular short videos and relevant comments both posted by accounts presenting as women.Through data analysis, the study revealed a wide range of female representations of Douyin, including ones corresponding to the traditional gender identity, ones partially aligned with it, and ones against it. The result of the study argued that most audiences presenting as women have endorsed representations not corresponding to the traditional gender identity. It also suggested that an insufficiency of representations contradicted the traditional identity of Douyin.The preliminary results of this study throw light on the understanding of the construction of female representations in the Chinese digital environment. Furthermore, the outcomes of this research have contributed to understanding the preferable representations of female users of Douyin, potentially improving cultural products designed for women.

ISBN: 9798381914375Subjects--Topical Terms:

527226
Internet.

Chinese Female Representation on Short Video Applications and Their Perception : Douyin (TikTok) as a Case Study.
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245 1 0 $a Chinese Female Representation on Short Video Applications and Their Perception : Douyin (TikTok) as a Case Study.
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500 $a Source: Masters Abstracts International, Volume: 85-09.
500 $a Advisor: Afonso, Carla.
502 $a Thesis (M.C.S.)--Universidade Catolica Portuguesa (Portugal), 2023.
506 $a This item must not be sold to any third party vendors.
520 $a Gender studies and media scholars have highlighted that female representation in media has impacted how women perceive themselves. In China, prior studies have suggested that the one-dimensional and marginalized female images in media since the 1980s have had an impact on the change in Chinese women's gender identity. Surveys and research have proposed that women's identity has transformed towards traditional norms which tightly associate their value with marriage and domestic responsibility. Several studies argued that the issue of problematic female representation had partially progressed with the popularity of social media, including Douyin (the Chinese version of TikTok). However, recent literatures suggested that too little emphasis has been placed on the female representations of Douyin and its reception of women.This dissertation strives to provide an understanding of how women's representations were constructed and perceived on short-video applications in China, using Douyin (Chinese version of TikTok) as the case of the study. The study focuses on the gender perception embodied in the representations posted by accounts presenting as women and their reception of audiences presenting as women. We have employed a qualitative methodology, using content analysis and semiotics to analyze our samples. Samples were selected from popular short videos and relevant comments both posted by accounts presenting as women.Through data analysis, the study revealed a wide range of female representations of Douyin, including ones corresponding to the traditional gender identity, ones partially aligned with it, and ones against it. The result of the study argued that most audiences presenting as women have endorsed representations not corresponding to the traditional gender identity. It also suggested that an insufficiency of representations contradicted the traditional identity of Douyin.The preliminary results of this study throw light on the understanding of the construction of female representations in the Chinese digital environment. Furthermore, the outcomes of this research have contributed to understanding the preferable representations of female users of Douyin, potentially improving cultural products designed for women.
520 $a Os estudos de genero e dos media salientaram que a representacao feminina nos media teve impacto na percecao que as mulheres tem de si proprias. Na China, estudos anteriores sugeriram que as imagens unidimensionais e marginalizadas das mulheres nos media desde 1980 tem um impacto na mudanca da identidade de genero das mulheres chinesas. Foi proposto que a identidade da mulher se transformou em normas tradicionais que associam fortemente o seu valor ao casamento e a responsabilidade domestica. Varios estudos argumentaram que a problematica da questao da representacao feminina tem progredido parcialmente com a popularidade dos redes sociais, incluindo Douyin (a versao chinesa de TikTok). No entanto, literatura recente sugeriu que foi dada pouca enfase as representacoes femininas em Douyin, e a sua rececao pelas mulheres.A presente dissertacao procura compreender como as representacoes femininas foram construidas e percebidas em aplicacoes de video curto na China, utilizando o Douyin (versao chinesa de TikTok) como caso do estudo. O estudo centra-se na percecao do genero incorporada nas representacoes afixadas pelos relatos apresentados como mulheres e a sua rececao de audiencias apresentadas como mulheres.Utilizamos uma metodologia qualitativa, com recurso a analise de conteudo e semiotica para analisar as nossas amostras. As amostras foram selecionadas a partir de videos curtos populares e comentarios relevantes, ambos afixados por relatos apresentados como mulheres. Atraves da analise dos dados, o estudo revelou que havia uma vasta gama de representacoes femininas em Douyin, incluindo as correspondentes a identidade tradicional de genero, as que se alinham parcialmente com ela, e as que se opoem a ela. O resultado do estudo argumenta que a maioria das audiencias que se apresentam como mulheres apoiam representacoes que nao correspondem a identidade tradicional de genero. Tambem sugerimos uma insuficiencia de representacoes contraditorias com a identidade tradicional em Douyin.Os resultados preliminares deste estudo lancam luz sobre a compreensao da construcao de representacoes femininas no ambiente digital chines. Alem disso, os resultados deste estudo possivelmente contribuem para a compreensao das representacoes preferiveis das utilizadoras femininas de Douyin, melhorando potencialmente os produtos culturais concebidos para as mulheres.
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