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Drip or Drop: Evidence on State Depe...

Zeller, Jonathan Alden.

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Drip or Drop: Evidence on State Dependence and Consumption Constraints from TV Streaming.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Drip or Drop: Evidence on State Dependence and Consumption Constraints from TV Streaming./
Author:	Zeller, Jonathan Alden.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2023,
Description:	103 p.
Notes:	Source: Dissertations Abstracts International, Volume: 85-03, Section: A.
Contained By:	Dissertations Abstracts International85-03A.
Subject:	Behavior. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30561739
ISBN:	9798380266864

Drip or Drop: Evidence on State Dependence and Consumption Constraints from TV Streaming.
Zeller, Jonathan Alden.

Drip or Drop: Evidence on State Dependence and Consumption Constraints from TV Streaming. - Ann Arbor : ProQuest Dissertations & Theses, 2023 - 103 p.

Source: Dissertations Abstracts International, Volume: 85-03, Section: A.

Thesis (Ph.D.)--Stanford University, 2023.

This item must not be sold to any third party vendors.

I study how state dependence affects consumer choices when consumption is constrained by product release strategies. Using a unique dataset of automatically-logged user-level TV streaming data, I show that constraints on users' consumption imposed by the availability of episodes affect consumption choices and that these choices lead to state dependence within and across shows. This implies that show-level policies will affect aggregate consumption outcomes. However, because consumers communicate about TV shows, user-level experimentation with episode release timing is practically infeasible. Instead, I estimate a structural model of TV watching that includes state dependence and consumption constraints via episode availability. This enables the evaluation of counterfactual episode release policies. I allow state dependence to spill over to other shows and to affect subsequent choices, thereby linking release policy and total viewership outcomes. I find evidence for state dependence and imperfect spillovers across shows. Counterfactual simulations highlight the importance of episode release timing as an input to overall watching behavior for streaming platforms. This work has implications for product availability strategies and policies which encourage varying patterns of consumption in any setting where consumption is constrained or may be state-dependent.

ISBN: 9798380266864Subjects--Topical Terms:

532476
Behavior.

Drip or Drop: Evidence on State Dependence and Consumption Constraints from TV Streaming.
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500 $a Advisor: Narayanan, Sridhar.
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520 $a I study how state dependence affects consumer choices when consumption is constrained by product release strategies. Using a unique dataset of automatically-logged user-level TV streaming data, I show that constraints on users' consumption imposed by the availability of episodes affect consumption choices and that these choices lead to state dependence within and across shows. This implies that show-level policies will affect aggregate consumption outcomes. However, because consumers communicate about TV shows, user-level experimentation with episode release timing is practically infeasible. Instead, I estimate a structural model of TV watching that includes state dependence and consumption constraints via episode availability. This enables the evaluation of counterfactual episode release policies. I allow state dependence to spill over to other shows and to affect subsequent choices, thereby linking release policy and total viewership outcomes. I find evidence for state dependence and imperfect spillovers across shows. Counterfactual simulations highlight the importance of episode release timing as an input to overall watching behavior for streaming platforms. This work has implications for product availability strategies and policies which encourage varying patterns of consumption in any setting where consumption is constrained or may be state-dependent.
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