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Consumer Shift: Examining Female Gen...

LaPorte, Lauren.

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Consumer Shift: Examining Female Generation Y Consumers' Activewear Consumption.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consumer Shift: Examining Female Generation Y Consumers' Activewear Consumption./
Author:	LaPorte, Lauren.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2023,
Description:	92 p.
Notes:	Source: Masters Abstracts International, Volume: 85-03.
Contained By:	Masters Abstracts International85-03.
Subject:	Clothing. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30556511
ISBN:	9798380264372

Consumer Shift: Examining Female Generation Y Consumers' Activewear Consumption.
LaPorte, Lauren.

Consumer Shift: Examining Female Generation Y Consumers' Activewear Consumption. - Ann Arbor : ProQuest Dissertations & Theses, 2023 - 92 p.

Source: Masters Abstracts International, Volume: 85-03.

Thesis (M.Sc.)--Louisiana State University and Agricultural & Mechanical College, 2023.

This item must not be sold to any third party vendors.

The onset of the Covid-19 pandemic resulted in a change to standard consumption patterns as consumers began prioritizing health and wellness, working remotely, and made a switch from material-based consumption practices to an experiential-value-based consumption mindset. Additionally, Covid-19 brought economic downturns, loss of jobs, and supply chain issues. Consequently, the activewear market demonstrated unclear results making it necessary to understand trends within the activewear market while also understanding consumer motivations to wear or not to wear activewear during these societal shifts. This research paper aims it's focus on female members of Generation Y, a popular and growing market for activewear. In understanding these societal shifts within Generation Y females, the research paper used the Means End Chain (MEC) model, which uses a qualitative soft-laddering interview approach. It was found the top two concrete attributes were stretchability and shaping/supportive properties. The top two abstract attributes were quality fabric and style. Four top functional consequences were identified: task facilitation, ease of use/transitional, physical comfort and physical appearance. The top two psycho-social consequences were feeling motivated and social relationship. And the top value was empowerment. These findings were then applied to Maslow's Hierarchy of Needs. It was found identified attributes, consequences, and values are directly applicable to every hierarchical level (physiological, safety, love and belonging, esteem and self-actualization) demonstrated within Maslow's Hierarchy of Needs. We can conclude the consumption and wearing of activewear will continue to be a constant trend within our society as consumers are able to meet every hierarchical level through the consumption of activewear.

ISBN: 9798380264372Subjects--Topical Terms:

3682213
Clothing.

Consumer Shift: Examining Female Generation Y Consumers' Activewear Consumption.
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500 $a Source: Masters Abstracts International, Volume: 85-03.
500 $a Advisor: Liu, Chuanlan.
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520 $a The onset of the Covid-19 pandemic resulted in a change to standard consumption patterns as consumers began prioritizing health and wellness, working remotely, and made a switch from material-based consumption practices to an experiential-value-based consumption mindset. Additionally, Covid-19 brought economic downturns, loss of jobs, and supply chain issues. Consequently, the activewear market demonstrated unclear results making it necessary to understand trends within the activewear market while also understanding consumer motivations to wear or not to wear activewear during these societal shifts. This research paper aims it's focus on female members of Generation Y, a popular and growing market for activewear. In understanding these societal shifts within Generation Y females, the research paper used the Means End Chain (MEC) model, which uses a qualitative soft-laddering interview approach. It was found the top two concrete attributes were stretchability and shaping/supportive properties. The top two abstract attributes were quality fabric and style. Four top functional consequences were identified: task facilitation, ease of use/transitional, physical comfort and physical appearance. The top two psycho-social consequences were feeling motivated and social relationship. And the top value was empowerment. These findings were then applied to Maslow's Hierarchy of Needs. It was found identified attributes, consequences, and values are directly applicable to every hierarchical level (physiological, safety, love and belonging, esteem and self-actualization) demonstrated within Maslow's Hierarchy of Needs. We can conclude the consumption and wearing of activewear will continue to be a constant trend within our society as consumers are able to meet every hierarchical level through the consumption of activewear.
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