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Social media and public health : = Perspectives on implementing a social media presence for a public health organization.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Social media and public health :/
Reminder of title:	Perspectives on implementing a social media presence for a public health organization.
Author:	Hart, Mark.
Description:	1 online resource (179 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 75-11, Section: B.
Contained By:	Dissertations Abstracts International75-11B.
Subject:	Public health. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3586595click for full text (PQDT)
ISBN:	9781303822353

Social media and public health : = Perspectives on implementing a social media presence for a public health organization.
Hart, Mark.

Social media and public health :Perspectives on implementing a social media presence for a public health organization. - 1 online resource (179 pages)

Source: Dissertations Abstracts International, Volume: 75-11, Section: B.

Thesis (Ed.D.)--University of Florida, 2013.

Includes bibliographical references

Using the theoretical framework of Rogers' Diffusion on Innovation Model, the purpose of this study was to capture and describe the decision-making process of a start-up public health organization determining whether to implement a social media presence through the perspective of various stakeholders. Using Rogers' model allowed for an examination of the elements of social media as an innovation as well as examining the decision making process, the process of diffusion of social media in public health, and understanding the different characteristics of adopters of this innovation. The five designated decision-makers for a new public health training center, supported by two large public universities, were interviewed on three occasions to gauge their personal experience with social media, their thoughts on social media and public health, as well as their perceived positive and negative outcomes implementation could bring to their center. Documenting this process allows other public health organizations, and perhaps organizations outside of public health, the opportunity to see which factors caused the most deliberation by the stakeholders in their efforts towards a decision. The results of this study, guided by the experience and knowledge of successful public health educators and administrators gives an accurate description of the issues related to using social media more within the field of public health. In conclusion an action plan for the center was shared and suggestions for future research are provided.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9781303822353Subjects--Topical Terms:

534748
Public health.
Subjects--Index Terms:

Action planIndex Terms--Genre/Form:

542853
Electronic books.

Social media and public health : = Perspectives on implementing a social media presence for a public health organization.
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502 $a Thesis (Ed.D.)--University of Florida, 2013.
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520 $a Using the theoretical framework of Rogers' Diffusion on Innovation Model, the purpose of this study was to capture and describe the decision-making process of a start-up public health organization determining whether to implement a social media presence through the perspective of various stakeholders. Using Rogers' model allowed for an examination of the elements of social media as an innovation as well as examining the decision making process, the process of diffusion of social media in public health, and understanding the different characteristics of adopters of this innovation. The five designated decision-makers for a new public health training center, supported by two large public universities, were interviewed on three occasions to gauge their personal experience with social media, their thoughts on social media and public health, as well as their perceived positive and negative outcomes implementation could bring to their center. Documenting this process allows other public health organizations, and perhaps organizations outside of public health, the opportunity to see which factors caused the most deliberation by the stakeholders in their efforts towards a decision. The results of this study, guided by the experience and knowledge of successful public health educators and administrators gives an accurate description of the issues related to using social media more within the field of public health. In conclusion an action plan for the center was shared and suggestions for future research are provided.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2023
538 $a Mode of access: World Wide Web
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