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Assessing Theoretical Mediators of Campaign-Induced Communication in the Context of Social Norms Campaigns.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Assessing Theoretical Mediators of Campaign-Induced Communication in the Context of Social Norms Campaigns./
Author:	Park, Sunyoung.
Description:	1 online resource (73 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 84-02, Section: B.
Contained By:	Dissertations Abstracts International84-02B.
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29260865click for full text (PQDT)
ISBN:	9798837538070

Assessing Theoretical Mediators of Campaign-Induced Communication in the Context of Social Norms Campaigns.
Park, Sunyoung.

Assessing Theoretical Mediators of Campaign-Induced Communication in the Context of Social Norms Campaigns. - 1 online resource (73 pages)

Source: Dissertations Abstracts International, Volume: 84-02, Section: B.

Thesis (Ph.D.)--Michigan State University, 2022.

Includes bibliographical references

The present paper examines the role of campaign-induced communication on the effects of a social norms campaign by focusing on cognitive elaboration, perceived injunctive norms, and message recall as mediating variables. Participants (n = 252) read an injunctive norms campaign message about choosing not to drink at parties or when socializing and were randomly assigned to one of three conditions (control: received no prompts, prompt only; received prompts to engage in interpersonal communication about the campaign message with close others during the following week; prompt & plan: received prompts to engage in interpersonal communication with close others during the following week and to write a plan for the communication). The results revealed that the prompt (either alone or with the plan) significantly motivated participants to engage in positive conversations about the campaign message during the next week. Similar to past findings (Morgan et al., 2018), a higher frequency of positive conversations about the campaign message indirectly predicted better behavioral outcomes via higher cognitive elaboration. The findings suggest that social norms campaign developers should be encouraged to design social norms messages with a brief prompt to motivate the target audience to engage in interpersonal communication and need to account for such interpersonal communication and its indirect effects in evaluating campaign messages.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798837538070Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Campaign-generated interpersonal communicationIndex Terms--Genre/Form:

542853
Electronic books.

Assessing Theoretical Mediators of Campaign-Induced Communication in the Context of Social Norms Campaigns.
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500 $a Source: Dissertations Abstracts International, Volume: 84-02, Section: B.
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502 $a Thesis (Ph.D.)--Michigan State University, 2022.
504 $a Includes bibliographical references
520 $a The present paper examines the role of campaign-induced communication on the effects of a social norms campaign by focusing on cognitive elaboration, perceived injunctive norms, and message recall as mediating variables. Participants (n = 252) read an injunctive norms campaign message about choosing not to drink at parties or when socializing and were randomly assigned to one of three conditions (control: received no prompts, prompt only; received prompts to engage in interpersonal communication about the campaign message with close others during the following week; prompt & plan: received prompts to engage in interpersonal communication with close others during the following week and to write a plan for the communication). The results revealed that the prompt (either alone or with the plan) significantly motivated participants to engage in positive conversations about the campaign message during the next week. Similar to past findings (Morgan et al., 2018), a higher frequency of positive conversations about the campaign message indirectly predicted better behavioral outcomes via higher cognitive elaboration. The findings suggest that social norms campaign developers should be encouraged to design social norms messages with a brief prompt to motivate the target audience to engage in interpersonal communication and need to account for such interpersonal communication and its indirect effects in evaluating campaign messages.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2023
538 $a Mode of access: World Wide Web
650 4 $a Communication. $3 524709
650 4 $a Social psychology. $3 520219
650 4 $a Cognitive psychology. $3 523881
653 $a Campaign-generated interpersonal communication
653 $a Campaign-induced communication
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773 0 $t Dissertations Abstracts International $g 84-02B.
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