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The Purposes of Public Higher Education Annual Giving Programs : = Practices, Discourses, and the Public Good.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Purposes of Public Higher Education Annual Giving Programs :/
Reminder of title:	Practices, Discourses, and the Public Good.
Author:	Gehringer, Joel F.
Description:	1 online resource (370 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 84-12, Section: A.
Contained By:	Dissertations Abstracts International84-12A.
Subject:	Public administration. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30485904click for full text (PQDT)
ISBN:	9798379738822

The Purposes of Public Higher Education Annual Giving Programs : = Practices, Discourses, and the Public Good.
Gehringer, Joel F.

The Purposes of Public Higher Education Annual Giving Programs :Practices, Discourses, and the Public Good. - 1 online resource (370 pages)

Source: Dissertations Abstracts International, Volume: 84-12, Section: A.

Thesis (Ph.D.)--University of Nebraska at Omaha, 2023.

Includes bibliographical references

This dissertation examines the purposes of annual giving fundraising programs at public higher education institutions, particularly whether this fundraising format supports the advancement of education as a public good versus a private benefit good. While research exists on large-gift philanthropy and major gift fundraising at colleges and universities, little focuses on annual giving programs, which solicit small-gift donations and represent how the vast majority of college and university alumni and donors experience higher education fundraising. Additionally, via solicitation efforts, these programs serve as a primary vehicle through which graduates receive information about their alma mater. This research asks, "What is the purpose of public higher education annual giving programs?" It also asks two additional sub-questions: "What discourses do these annual giving programs advance?" and "What do annual giving discourses convey about the role of public higher education?" Utilizing directed content analysis and critical discourse analysis to examine interviews and solicitation documents from 19 participating U.S. public universities and colleges, this research finds nine common discourses - students in need / never-ending need, donor as hero vs. collective power, socio-political topics, "access," transformation, the "experience," amount doesn't matter, good feelings, and someone helped you - and through these discourses, finds these programs may undercut their own effectiveness in supporting public higher education. Ultimately the research finds five emergent purposes for public higher education annual giving programs -fundraising, business intelligence, pipeline development, donor participation and narrative framing ¬- and through critical theory informed analysis, suggests two additional latent purposes: de-emphasizing public higher education as a public good, and legitimizing the privatization of public higher education. This dissertation calls for alterations to practices that could support the twin aims of achieving advancement and development goals while simultaneously reframing common discourses to promote the value of higher education as a public good necessary to functional democratic society.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798379738822Subjects--Topical Terms:

531287
Public administration.
Subjects--Index Terms:

Annual givingIndex Terms--Genre/Form:

542853
Electronic books.

The Purposes of Public Higher Education Annual Giving Programs : = Practices, Discourses, and the Public Good.
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